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Presidential Campaign Communication


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Table of Contents

1 Presidential Campaigns as Communication
2 The Stages of the Quest for the White House
3 The Campaign Trialogue: Citizens, Reporters and Campaigners
4 Campaigns as Rhetorical Puzzles
5 Laws and Rules Shape Campaign Communication
6 America's Tribes of Voters
7 Media and Messages
8 Acclaiming, Attacking and Defending Candidate Images
9 Persuading, Fast and Slow: Advertising and Speaking
10 Reporting Campaigns for "People Like Us"
11 Presidential Debates: The Rhetorical Super Bowl
12 Conclusions

About the Author

Craig Allen Smith is Professor Emeritus of Communication at North Carolina State University


Craig Allen Smith?s Presidential Campaign Communicationis a thorough, clear, and comprehensive text that details all ofthe important elements of presidential campaign communication. Thebook nicely integrates insights from both political science andcommunication and is sensitive to historical context. Focusing onthe various communicative aspects of presidential campaigns, andfull of anecdotes and examples that illustrate the theory, the bookwould be a useful addition to courses on the presidency, the massmedia, and political campaigns. Mary Stuckey, Georgia State University The second edition of Presidential Campaign Communicationoffers a complete rearrangement and updating of content. As thenext election approaches, it is definitely a book I would use inany course focused on the US presidency. Students loved the firstedition. They will like this one even more. Martin Medhurst, Baylor University Smith?s second edition of Presidential CampaignCommunication provides both breadth and depth in its insightfulanalysis of campaign communication. This book is one of the verybest to examine the role that communication plays in USpresidential campaigns.? Mitchell S. McKinney, University of Missouri

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