Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.
'A tour de force which deserves to become the standard reference in its field. It is contemporary and international in outlook. While comprehensive, it is also accessible and practical. It should prove invaluable, whether to students or managers engaged in issues of strategy.' Jeremy Wilcock, (former Head of Strategic Planning, Reckitt & Colman Global Pharmaceuticals), University of Hull, UK 'This book is an excellent introduction to strategy and planning; it provides a comprehensive review of key concepts and techniques and is written in a concise and engaging style.' Dr. Francesca Mariotti, University of Stirling UK. 'A must have reference for all those who aspire to, or already hold, a business leadership position responsible for re-imagining the business. Morden gives a concise insight to setting and defining strategic direction and goals.' Charles Azzopardi, Hotel Manager, Le Meridien Phoenicia, Malta 'Principles of Strategic Management is a comprehensive text at MBA level, the book coherently and concisely draws upon classic management models and concepts in a refreshing, stimulating and thought provoking manner. An essential text.' Amazon Kindle Store Reviewer