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A.K. Chitale, Ph.D., is former Director and
Academic Advisor, GSIMR, Indore. Dr. Chitale has more than four
decades of teaching and research experience in Mechanical
Engineering and Production Engineering. He has authored a number of
books on these subjects. Of these, Product Design and
Manufacturing, Materials Management: Text and Cases, Product Policy
and Brand Management and Organizational Behaviour: Text
and Cases have been published by PHI Learning, Delhi.
Ravi Gupta, MBA (Marketing), is Director, Administration, Govindram Seksaria Institute of Management and Research, Indore and former Director, International Institute of Retail Management, Indore. Earlier, he was Registrar and Faculty of Advertising and Brand Management, Govindram Seksaria Institute of Management and Research, Indore.