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Product Policy and Brand Management Text and Cases
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A.K. Chitale, Ph.D., is former Director and Academic Advisor, GSIMR, Indore. Dr. Chitale has more than four decades of teaching and research experience in Mechanical Engineering and Production Engineering. He has authored a number of books on these subjects. Of these, Product Design and Manufacturing, Materials Management: Text and Cases, Product Policy and Brand Management and Organizational Behaviour: Text and Cases have been published by PHI Learning, Delhi.

Ravi Gupta, MBA (Marketing), is Director, Administration, Govindram Seksaria Institute of Management and Research, Indore and former Director, International Institute of Retail Management, Indore. Earlier, he was Registrar and Faculty of Advertising and Brand Management, Govindram Seksaria Institute of Management and Research, Indore.

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