Table of Contents

Foreword?Andrew Walsh vii Series Editor Foreword?Dr. Joe Goldblatt, CSEP xi Preface xiii Dedication xviii Acknowledgments xix PART I ASSESSMENT 1 1 Anatomy of an Event 3 2 Creating the Event Plan 31 3 Developing the Event Site 59 4 Providing the Event Infrastructure 91 PART II ANTICIPATION AND ARRIVAL 121 5 Accommodating the Audience 123 PART III ATMOSPHERE 155 6 Coordinating the Environment 157 7 Fundamentals of the Production 189 PART IV ACTIVITY 219 8 Staging an Engaging Experience 221 9 Ancillary Programs 249 PART V APPETITE AND AMENITIES 277 10 Food and Beverage Operations 279 11 Making Event Memories 303 PART VI ADMINISTRATION 327 12 Safe Operations 329 13 Vendors and Volunteers 369 14 Knowledge Management 399 15 Sustainable Success 425 Appendix 1: Sample Client Interview Form 449 Appendix 2: Sample Change Order Form 456 Appendix 3: Sample Site Inspection Checklist 457 Appendix 4: Event "Survival" Kit 464 Appendix 5: References 466 Index 477

About the Author

Julia Rutherford Silvers, CSEP, a former adjunct faculty member at the University of Nevada, Las Vegas, and UNLV Singapore Ltd., has served as an industry consultant for The George Washington University Event Management Certificate Program, the Professional Convention Management Association, and the Canadian Tourism Human Resource Council. A four-time International Special Events Society Esprit Award winner, she lectures all over the world on professional event management practices, is a founding director of the International Event Management Body of Knowledge (EMBOK) Executive, and is an advisor to the Event Management International Competency Standards.