Table of Contents

Foreword—Andrew Walsh vii

Series Editor Foreword—Dr. Joe Goldblatt, CSEP xi

Preface xiii

Dedication xviii

Acknowledgments xix

PART I ASSESSMENT 1

1 Anatomy of an Event 3

2 Creating the Event Plan 31

3 Developing the Event Site 59

4 Providing the Event Infrastructure 91

PART II ANTICIPATION AND ARRIVAL 121

5 Accommodating the Audience 123

PART III ATMOSPHERE 155

6 Coordinating the Environment 157

7 Fundamentals of the Production 189

PART IV ACTIVITY 219

8 Staging an Engaging Experience 221

9 Ancillary Programs 249

PART V APPETITE AND AMENITIES 277

10 Food and Beverage Operations 279

11 Making Event Memories 303

PART VI ADMINISTRATION 327

12 Safe Operations 329

13 Vendors and Volunteers 369

14 Knowledge Management 399

15 Sustainable Success 425

Appendix 1: Sample Client Interview Form 449

Appendix 2: Sample Change Order Form 456

Appendix 3: Sample Site Inspection Checklist 457

Appendix 4: Event “Survival” Kit 464

Appendix 5: References 466

Index 477

About the Author

JULIA RUTHERFORD SILVERS, CSEP, a former adjunct faculty member at the University of Nevada, Las Vegas, and UNLV Singapore Ltd., has served as an industry consultant for The George Washington University Event Management Certificate Program, the Professional Convention Management Association, and the Canadian Tourism Human Resource Council. A four-time International Special Events Society Esprit Award winner, she lectures all over the world on professional event management practices, is a founding director of the International Event Management Body of Knowledge (EMBOK) Executive, and is an advisor to the Event Management International Competency Standards.