Table of Contents

Acknowledgments
Introduction: Advertising Looks at Cinema
1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break
2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission
3. Watch This Space: Peripheral Advertising Through Technologies
4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema
Conclusion: Intemperate Proclamations
Bibliography
Index

About the Author

Jeremy Groskopf is Instructor of Communication Studies and Journalism at Averett University.

Reviews

Jeremy Groskopf's authoritative and accomplished new study ... shows us that precedent can be found not in television, or even in the earlier broadcast era of the radio, but in early cinemas.... [This is] a book that should prove useful not only to film historians and advertising historians but to any scholar interested in the larger history of debates over how visual technologies can manipulate, isolate, reveal, and, of course, monetize our attention. - Emmet von Stackelberg