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The Promiscuous Customers


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Table of Contents


Is This Book For You?


1 The Cold Heart of the Promiscuous Customer.

2 The Paradox of the Invisible Brand.

3 What's Wrong With the Internet?

4 Modes, Purposes and Tasks.

5 Meaning, Trust and Value.

6 Taking Stock.

7 The Marketspace--a New Paradigm for Value.

8 The Key Drivers and Enablers of Marketspaces.

9 Roles and Benefits in Marketspaces.

10 Rules and Relationships in Marketspaces.

11 The Return of Value to Digital Markets.


About the Author

MICHAEL BAYLER came into digital media in 1991 following a marketing career in entertainment in Europe, Asia, and the US. He held senior positions in electronic publishing and brand consulting, and founded a digital production company in 1996, prior to forming The e-Value Partnership with David. Mike specialises in marketing, communications and brand strategy for digital markets.

DAVID STOUGHTON made the transition from television production to digital media in 1989, becoming operations director of AIM, one of the first UK new media agencies. He established his own consultancy, DSA, in 1996. David has formal training in project and technology management, and has consulted on an extensive range of large digital projects.

Mike and David founded The e-Value Partnership in early 1999, to advise senior management on strategy and planning for digital business.


"For a readable, thought-provoking and challenging assessment of how to deliver value in digital markets, this is a recommended read." (European Centre for Customer Strategies, 21 February 2002)

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