Chapter 1. The Nature of Membership in Nonprofit Organizations. Chapter 2. Towards Value for Members of Nonprofit Organizations. Chapter 3. Donor and Member Funds. Chapter 4. Recruiting and Retaining Members. Chapter 5. Social Capital From Non-Traditional Partners. Chapter 6. Sustainable Development and A Perspective to Nonprofit Organizations.
Cecilia Isabel Calderón-Valencia is a Research Professor at
UPAEP University, Mexico. She teaches Marketing Management,
Marketing Metrics and Research Methodology. She is a leading
consultant in Marketing Management.
Judith Cavazos-Arroyo is Professor at the Interdisciplinary
Postgraduate Centre at UPAEP University, Mexico. Her research
focuses mainly on issues of social marketing and social
innovation.
Alfonso López-Lira Arjona is a leading consultant and
Research Professor in management, innovation, and entrepreneurship
at Universidad Autónoma de Nuevo León. As a national accredited
researcher, he is interested in business growth and organizational
innovation.
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