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Promotion, Recruitment and Retention of Members in Nonprofit Organizations
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Table of Contents

Chapter 1. The Nature of Membership in Nonprofit Organizations. Chapter 2. Towards Value for Members of Nonprofit Organizations. Chapter 3. Donor and Member Funds. Chapter 4. Recruiting and Retaining Members. Chapter 5. Social Capital From Non-Traditional Partners. Chapter 6. Sustainable Development and A Perspective to Nonprofit Organizations.

About the Author

Cecilia Isabel Calderon-Valencia is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management.
Judith Cavazos-Arroyo is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation.
Alfonso Lopez-Lira Arjona is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Autonoma de Nuevo Leon. As a national accredited researcher, he is interested in business growth and organizational innovation.

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