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Proposal Writing


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Table of Contents

Preface About the Authors Chapter 1: An Orientation to Proposal Writing A Book for the Beginning Grant Writer A Brief History of Giving and Philanthropy Differences Between Grants and Contracts Definition of a Proposal Request for Proposals (RFP) Key Points for Chapter 1 Chapter 1 Activities Chapter 2: Understanding the Nonprofit Agency About the Nonprofit Mission-Driven Analysis of the Agency/Organization Organizational Capacity Key Points for Chapter 2 Chapter 2 Activities Chapter 3: Finding and Applying for Funding Finding Funding The Federal Government The State and Local Government Foundations and Corporate Giving Crowdsourced Funding Search and Review Is This Information for Real? Key Points for Chapter 3 Chapter 3 Activity Chapter 4: The Proposal Overview The Components of a Proposal Proposal Submission and Scoring Process Key Points for Chapter 4 Chapter 4 Activities Chapter 5: Logistics and Basics of Writing the Proposal The Nuts and Bolts of Writing a Proposal Writing for an Established versus New Organization Writing a Proposal for a Collaborative Writing Style and Format Using Audio/Visual Media Key Points for Chapter 5 Chapter 5 Activities Chapter 6: Design the Program Understand the Community Through Data Formulating Program Ideas Key Points for Chapter 6 Chapter 6 Activities Chapter 7: Program Objectives and Evaluation Evaluation Four Steps to Preparing the Objectives and Evaluation Plan A Logic Model Writing the Evaluation Section Ethical Considerations Key Points for Chapter 7 Chapter 7 Activity Chapter 8: Writing the Need or Problem Statement The Aim of the Need/Problem Statement A Guide to Writing the Need Statement Theory of Change Key Points for Chapter 8 Chapter 8 Activities Chapter 9: Program Description Implementation Plan The Project Narrative Project Timeline Scope of Work Forms Key Points for Chapter 9 Chapter 9 Activities Chapter 10: Creating the Budget and Budget Justification The Budget Context Preparation of a Line-Item Budget Other Types of Budgets Other Budgeting Issues Key Points for Chapter 10 Chapter 10 Activities Chapter 11: Other Proposal Components and Finishing Touches Project Abstract Agency Capability Statement Sustainability Statement Letters of Support Memorandum of Understanding (MOU) Finishing Touches Key Points for Chapter 11 Chapter 11 Activities Appendix A * Estimating Time Appendix B * Funding Resource Information Appendix C * Budget Appendix D * Additional Information Appendix E * Proposal Sections Appendix F * Handout Materials References and Suggested Readings

About the Author

Soraya M. Coley is president of Cal Poly Pomona University. Prior to that, she served as provost and vice president for academic affairs at California State University, Bakersfield, and at Alliant International University, as well as dean of the College of Human Development and Community Service at California State University, Fullerton. She has nearly 30 years of higher education experience and has worked with nonprofits, community-based and civic organizations on program design, evaluation, and grant writing. Cynthia A. Scheinberg is a psychologist (inactive) with 23 years of senior administrative leadership in the nonprofit sector. She has successfully designed, written, obtained, and implemented federal, state, foundation, and local government funding. In addition, she taught program design and proposal writing for 18 years at California State University, Fullerton in the Human Services Department. Now happily retired, she consults on program design, grant writing and compliance issues, and in her free time, enjoys grandchildren and playing clarinet in two community bands. Yulia A. Levites Strekalova is Director of Educational Development and Evaluation and Assistant Research Professor at the University of Florida Clinical Translational Science Institute and a grant writing coach for the National Research Mentoring Network. She is also a science and health communication scholar and actively participates in large federally funded projects as a program developer and evaluator. She has over 15 years of research administration experience and has been teaching grant writing in the U.S. and internationally since 2014.

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