Nick Yee is currently a senior research scientist at Ubisoft, where he studies gamer behavior. He lives in Mountain View, CA.
"Nick Yee is responsible for the most thoughtful work on the
psychology of avatars and gaming in the past 15 years. He also has
a rare gift for writing compelling prose."—Jeremy Bailenson, author
of Infinite Reality: Avatars, Eternal Life, New Worlds, and the
Dawn of the Virtual Revolution
*Jeremy Bailenson*
“Yee's breathtaking look at the psychology underpinning virtual
worlds is packed with warnings, hopes, dreams, and dangers, all
supported by original research. An astonishing tour de
force.”—Richard A. Bartle, author of Designing Virtual Worlds
*Richard A. Bartle*
"This fascinating book proves virtual worlds are excellent
laboratories for discovering truths about superstition and ethnic
prejudice, love and friendship amidst conflict, and the quest for
freedom in an unequal society."—William Sims Bainbridge, author of
The Warcraft Civilization and eGods
*William Sims Bainbridge*
“Our avatars are not exactly ourselves, but we do import an awful
lot of the real world into our virtual worlds. Yee has mapped the
boundaries of our virtual selves for years. With this book, he’s
gathered that research into a lucid and informative package. Highly
recommended for anyone who has ever spent time as an online
persona.”—Raph Koster, lead designer Ultima Online and author of A
Theory of Fun for Game Design
*Raph Koster*
“Yee practically invented the study of online player psychology.
With his lively wit and rigorous methodologies, he has once again
made the complex understandable, the bizarre normal, and the
scientific fun.”—Dmitri Williams, University of Southern California
and CEO Ninja Metrics
*Dmitri Williams*
"With clarity, insight, and above all hard experimental data, Yee
has written what may be the last word on the tantalizing promise of
virtual worlds. A must-read for social theorists and game designers
alike."—Julian Dibbell, author of Play Money: Or How I Quit My Day
Job and Made Millions Trading Virtual Loot
*Julian Dibbell*
“Based on surveys, experiments, and observations of thousands of
players, Yee’s work offers compelling evidence that digital
experiences shape us—and not always as we might expect or hope. If
you want to know more about the consequences of spending time in a
virtual world, you need to read this thought-provoking book.”—Mia
Consalvo, author of Cheating: Gaining Advantage in Videogames
*Mia Consalvo*
"This is a terrific read based on solid research, logic and
inferences--a must for anyone interested in our growing digital
universe and culture."—Jim Blascovich, author of Infinite Reality:
Avatars, Eternal Life, New Worlds, and the Dawn of the Virtual
Revolution
*Jim Blascovich*
“Nick Yee’s fascinating new book on the human relationship to
online games uses years of exhaustive studies to calmly debunk some
of the persistent myths about online games.”—Leigh Alexander, The
Columbia Journalism Review
*Columbia Journalism Review*
“It is often difficult to find a textbook suitable for
undergraduates wanting to know more about video games and virtual
worlds. Some texts are scientifically rigorous but lead the readers
through a labyrinth of difficult prose, whereas some texts are
‘soft’ and easy to follow but lack the scientific rigor. Yee's book
is a perfect balance of both. Based on over a decade's expertise in
video games and how they influence players' attitudes and
behaviors, Yee presents a multifaceted, up-to-date discussion of
how game players think and why they are motivated to invest so many
hours immersed in virtual worlds.”—Sun Joo Ahn, Grady College,
University of Georgia
*Sun Joo Ahn*
“It is the most important, challenging, and accessible study yet
conducted on the rich, sprawling culture the players have built. It
is also a fine way for nonplayers to learn what gamers actually
do.”—Reason Magazine
*Reason Magazine*
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