Table of Contents

Acknowledgments
Chapter 1: Party Networks and Political Innovation
Chapter 2: The Grand Old Party: Innovations From the Edge to Center
Chapter 3: Republican Party Inertia in a Changed Political Context
Chapter 4: The Aftermath of McCain's Defeat
Chapter 5: Reelecting the President
Chapter 6: Old Paths and New Beginnings
Chapter 7: The Dynamics of Technology-intensive Campaigning
Methodological Appendix: Studying Technology and Politics
Notes
Bibliography
Index

About the Author

Daniel Kreiss is Associate Professor in the School of Media and Journalism at the University of North Carolina at Chapel Hill and an affiliated fellow of the Information Society Project at Yale Law School.

Reviews

"Kreiss' contributions to political communication and STS are fresh and exciting. This book is a true insider's guide, and the final message about how data can improve the fabric of democracy will resonate with all readers."
--New Media & Society
"It's said that architecture is politics in stone. Daniel Kreiss shows that the database architecture of technology-intensive campaigning is politics in code. This is essential reading for anyone who wants to understand innovation in the infrastructure of America's political parties."
--David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life
"In this important book Daniel Kreiss argues that we have entered a 'technology-intensive' era of presidential campaigning-one requiring fluid networks of experts and novices, transforming national parties into 'databases,' and evoking the socially-embedded politics of a century ago. Skillfully combining data and interpretation, Kreiss traces these changes to the way two decades of electoral outcomes were differentially understood by the Democratic and
Republican parties."
--Michael X. Delli Carpini, Annenberg School for Communication, University of Pennsylvania
"Prototype Politics offers a substantive behind-the-scenes look at campaigns' use of technology and how it is dramatically changing what it means to run for office in the 21st century. Kreiss has talked to a deep bench of practitioners in the campaign digital, data and analytics space that allows for insights into the process that go far beyond what you would normally get from daily coverage of the political horserace."
-- Alex Lundry, co-founder of Deep Root Analytics and Director of Data Science for Romney 2012