About the Author

Born in the city where the river branches into the sea, Coatzacoalcos, Veracruz on June 4, 1976, at age 13 he wrote his first poem and at 14 his first story. Licentiate in Marketing from the Monterrey Institute of Technology and Higher Education Master in Business Administration from the National Autonomous University of Mexico Doctor of Science in Education from the University of Havana Researh Professor at the University of Sotavento Founding Rector of Isthmus University of American He has published three 3 academic books in the area of marketing and management