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The Psychology of Fashion


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Table of Contents

1. Introduction 2. Mental health and fashion 3. The influence of fashion on body image and `beauty' 4. Fashion, self and identity 5. Fashion consumption 6. Fashion and behaviour 7. Conclusions

About the Author

Professor Carolyn Mair is a freelance consultant specialising in the psychology of fashion. She works with educators, clothing brands and media outlets. She pioneered the Masters and Bachelors programmes on the psychology of fashion at London College of Fashion.

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