International case studies include CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK Discusses how PR strategies have been shaped by globalization; Explores how the increasing reach of the Internet has changed PR strategy.
Dr Sandra Oliver, PhD, FCIPR (Hon), FRSA, is currently Emeritus Professor at Thames Valley University, London, UK (TVU), where she is involved in a professional doctorate scheme, supervises PR doctoral candidates and mentors CIPR/IPRA members. She is author of the two previous editions of Public Relations Strategy, and Corporate Communication: Principles, Techniques and Strategies (all Kogan Page), and she also edited the Handbook of Corporate Communication and Public Relations (Routledge).
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