Table of Contents

Towards the Inevitable Societal Values and Expectations Politicians The Media Leadership Employees Organisational Values Vision, Mission and Strategy Values Gaps Values Congruency Translating Vision into Strategy Objectives, Plans and Implementation Failure Possible Futures

About the Author

IAN CHASTON is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.