Introduction: What Is Qualitative Content Analysis?
What Is Qualitative about Qualitative Content Analysis?
Will Qualitative Content Analysis Work for Me? Decision Aids
The Coding Frame
Building a Coding Frame
Strategies for Building a Data-Driven Coding Frame
Segmentation and Units of Coding
Trying It Out: The Pilot Phase
What to Keep in Mind: Evaluating Your Coding Frame
The Main Analysis Phase
How to Present Your Results
Using Software in Doing Qualitative Content Analysis
Margrit Schreier has been a professor of empirical research methods at Jacobs University, Bremen, Germany, since 2003 (BA/MA English Literature, Oxford; Diploma Psychology and PhD Psychology, Heidelberg University; Habilitation Psychology, University of Cologne). Her research interests include qualitative research methods and methodology, mixed methods, media psychology, empirical study of literature, and health research. She has been a principal investigator in several DFG-funded research projects on these topics, and she has authored and coauthored more than 90 book chapters and articles. She is coeditor of the issue “Qualitative and quantitative research: Conjunctions and divergences” of Forum: Qualitative Social Research (2001; with Nigel Fielding), coauthor of Forschungsmethoden in Psychologie und Sozialwissenschaften für Bachelor ([Research methods for psychology and the social sciences] with Walter Hussy and Gerald Echterhoff), and author of Qualitative Content Analysis in Practice (2012; SAGE).
This book provides a well written, clear and detailed account of
QCA, highlighting the value of this research method for the
analysis of social, political and psychological phenomena
Tereza Capelos
University of Surrey Schreier writes clearly and with authority,
positioning QCA in relation to other qualitative research methods
and emphasising the hands-on aspects of the analysis process. She
offers numerous illuminating examples and helpful pedagogical tools
for the reader. This book will thus be most welcomed by students at
different levels as well as by researchers.
Ulla Hällgren Graneheim
Umeå University, Sweden
This book has been written for students but would be of value to
anyone considering using the analysis method to help them reduce
and make sense of a large volume of textual data. [...]The content
is detailed and presented in text-book style with key points,
definitions and beginners’ mistakes scattered throughout and
frequently asked questions and end of chapter questions. These
break up the text but also help when skimming. In addition, and
what I found particularly valuable, was the liberal use of examples
drawn from published papers. These really help to clarify and bring
to life the issues raised.
*Nicola Singleton*
Schreier provides several helpful educational tools, such as
mid-chapter definitions, summaries and key-points....this is an
excellent introductory or reference book for all students of
content analysis
*Seth Fallik & JulhiAnn Francis*
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