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Qualitative Research in Business and Management


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Table of Contents

PART ONE: INTRODUCTION How to Use This Book Overview of Qualitative Research PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH Chapter 1: Research Design Chapter 2: Philosophical Perspectives Chapter 3: Ethics PART THREE: QUALITATIVE RESEARCH METHODS Chapter 4: Action Research Chapter 5: Case Study Research Chapter 6: Ethnographic Research Chapter 7: Grounded Theory PART FOUR: DATA COLLECTION TECHNIQUES Chapter 8: Interviews Chapter 9: Participant Observation and Fieldwork Chapter 10: Using Documents PART FIVE: ANALYSING QUALITATIVE DATA Chapter 11: Analysing Qualitative Data: An Overviewing Chapter 12: Hermeneutics Chapter 13: Semiotics Chapter 14: Narrative Analysis PART SIX: WRITING UP AND PUBLISHING Chapter 15: Writing up Chapter 16: Getting Published PART SEVEN: CONCLUSION Chapter 17: Qualitative Research in Perspective

About the Author

Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School. His papers have appeared in a wide range of journals, conferences and books. He won the Best Paper award (with Heinz Klein) for the most outstanding paper published in MIS Quarterly in 1999. This particular paper (Klein and Myers, 1999) has been cited over 2000 times. He also won the Best Paper Award (with Lynda Harvey) for the best paper published in Information Technology & People in 1997. Professor Myers currently serves as Senior Editor of Information & Organization, as Senior Editor of Pacific Asia Journal of the AIS, and as Editor of the AISWorld Section on Qualitative Research. He previously served as Senior Editor of MIS Quarterly from 2001-2005, as Senior Editor of Information Systems Research from 2008-2010, and as Associate Editor of Information Systems Journal from 1995-2000. He also served as President of the Association for Information Systems (AIS) in 2006-2007 and as Chair of the International Federation of Information Processing (IFIP) Working Group 8.2 from 2006-2008. He is a Fellow of the Association for Information Systems. The AISWorld Section on Qualitative Research that Michael edits has won many awards. See AISWorld Section on Qualitative Research.


Qualitative Research in Business and Management is an accessible and well-structured introduction in qualitative research. Myers clearly explains the main concepts and principles of qualitative research, illustrating them with recent examples from top journals. Being concise and comprehensive, I consider this the best textbook in the field.

-- Inge Bleijenbergh

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