Detailed contents viii
Preface: is this book for me? xiv
1 Developing contextual research that matters 1
2 Entering the conversation of qualitative research 20
3 Paradigmatic reflections and theoretical foundations 37
4 Fieldwork and fieldplay: Negotiating access and exploring the
scene 64
5 Proposal writing: Explaining your research to institutional
review boards, instructors, supervisory committees, and funding
agencies 87
6 Field roles, fieldnotes, and field focus 105
7 Interview planning and design: Sampling, recruiting, and
questioning 130
8 Interview practice: Embodied, mediated, and focus-group
approaches 157
9 Data analysis basics: A pragmatic iterative approach 183
10 Advanced data analysis: The art and magic of interpretation
203
11 Qualitative quality: Creating a credible, ethical, significant
study 227
12 Writing Part 1: The nuts and bolts of qualitative tales 251
13 Writing Part 2: Drafting, polishing, and publishing 273
14 Qualitative methodology matters: Exiting and communicating
impact 296
Appendix A Fieldnote 315
Appendix B Focus group guide 317
Appendix C Interview transcription excerpts 321
References 325
Index 341
Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy's research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.
This book provides a detailed step-by-stepexplanation of qualitative data gathering, analysis, and writing,and provides the approach to evaluating qualitative quality. It isdesigned to provide enough methodological details to be helpful tograduate students and advanced scholars, and is a comprehensiveresource for the theoretical undergrounds and practical conduct ofmethodology. (NeoPopRealism Journal, 1 August2013)
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