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Questions and Answers in Attitude Surveys


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Table of Contents

Scope and Method Question Order and Response Order Open versus Closed Questions The Assessment of No Opinion The Fine Line between Attitudes and Nonattitudes Measuring a Middle Position Balance and Imbalance in Questions The Acquiescence Quagmire Passionate Attitudes Intensity, Centrality, and Committed Action Attitude Strength and the Concept of Crystallization Tone of Wording Some Final Thoughts on Survey Research and Research on Surveys Appendix A: Mysteries of Replication and Non-Replication Appendix B: Special Sampling and Interviewing Problems Appendix C: Education and Information Measures Appendix D: Additional Items and Codes Bearing on Acquiescence

About the Author

Stanley Presser is interested in the interface between social psychology and survey measurement. His research focuses on questionnaire design and testing, the accuracy of survey responses, nonresponse, and ethical issues stemming from the use of human subjects. His books include Questions and Answers in Attitude Surveys (with Howard Schuman), Survey Questions (with Jean Converse), and Survey Research Methods (with Eleanor Singer). In addition to being professor of sociology, he teaches in the Joint Program in Survey Methodology, which he founded in 1992 with colleagues at the University of Michigan and Westat, Inc. He has served as editor of Public Opinion Quarterly, was president of the American Association for Public Opinion Research, and is an elected fellow of the American Statistical Association. Presser was director of the Maryland Survey Research Center from 1989 to 2000.


"The book is virtually a treasure chest for the survey methodologist and the survey practitioner."

* Journal of Official Statistics *

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