Explains the legal requirements for online selling Includes an array of international case studies, such as Amazon and itunes. Explains how to get going in an easy story form. Data shows that one in eight internet users sell things online
Cresta Norris is experience in on-line marketing. She has been the head of new media content at UKTV (joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She has written and published business books for many blue-chip clients.
"...full of invaluable information, and a strong resource." -Midwest Book Review