About the Author

David Lloyd has spent a lifetime in radio and has worked with some of the UK's biggest names. An award-winning broadcaster, he was part of the first wave of commercial radio in the 1980s. He later joined the Radio Authority, where he was given responsibility for overseeing compliance across the commercial radio industry. A Fellow of the Radio Academy, he has been MD and Programme Director of LBC, a programmer for Virgin Radio and a BBC manager and broadcaster. He was, until recently, Group Editorial Director at Orion Media.