Table of Contents

TABLE OF CONTENTS

Prologue: Red Thread Thinking
Introduction: Innovation is Not Just a Good Idea

Red Thread One: Innovation – It’s All in Your Head
Chapter 1: A Significant Change of Mind
Chapter 2: Stop Brainstorming, Take a Shower

Red Thread Two: Everything Old Is New
Chapter 3: Get Clued In on the Real Story
Chapter 4: Stop Crying over Spilt Milk Because the Glass is Still Half Full
Chapter 5: They Made It, We Borrow It

Red Thread Three: Consumers – The Strangest Animals at the Zoo
Chapter 6: We Think, Therefore We Innovate
Chapter 7: The Footprint of Behavior and How to Find It
Chapter 8: Emotional Memory – The Culture Tattoo

Red Thread Four: What You See Is What You Get
Chapter 9: Simple is Smarter and Always Will Be
Chapter 10: Good Things Come in Great Packages
Chapter 11: Draw Me a Story

Red Thread Five: The Force of Passion
Chapter 12: The Force of Passion

Epilogue: Where Innovators Can Take Capitalism

About the Author

Debra Kaye is a global innovation and trends expert specializing in brand strategy and innovation for consumer businesses. Her clients have included Apple, Mars, Colgate, McDonald's, American Express, Kimberly-Clark and many more. A frequent commentator on American Public Radio's "Marketplace" and contributor to Fast Company, she is partner at the innovation consultancy Lucule and former CEO of TBWAItaly. She lives in New York City.