Table of Contents

chapter 1 re: you.
chapter 2 putting your foot and mouth in it.
chapter 3 the Madonna principle: reinventing your tune, image and meaning.
chapter 4 perceptions and misconceptions
chapter 5 don't dream of a revolution: realize your own evolution
chapter 6 from knock-backs to knock-outs
chapter 7 the past, the present and you
chapter 8 following beliefs, instincts and choices
chapter 9 re branding you
chapter 10 fit defence
chapter 11 great to see you again
chapter 12 the begriming

About the Author

J. Jonathan Gabay is one of the country's leading independent marketing writers and corporate communication re-stylists.

A prolific author, Jonathan is a much sought after professional speaker. He has addressed audiences throughout Europe and Australia. He has also worked on behalf of the BBC.

On the Faculty of the world's biggest marketing training institute, Jonathan's background includes holding two creative directorships as well as working for some of the most prestigious advertising and marketing agencies in Europe. He has acted on behalf of companies in all major sectors both on and offline, and won several awards for his creative work.

Based in London, Jonathan is married to Michelle and has a son, Joshua.