Table of Contents

1: Introduction
2: Know Your Business Model
3: How Firms Modify thier Business Model: Replication, or Renewal
4: Levers for Business Model Innovation
5: Enablers and Inhibitors of Business Model Innovation
6: Business Model Transformation: Driven by Strategy or Customer?
7: Managing Business Model Transformation
8: Re-examining Business Model Innovation: Do's and Don'ts for Managers
Appendices

About the Author

Henk W. Volberda is Professor of Strategic Management and Business Policy and Director of Knowledge Transfer at the Rotterdam School of Management, Erasmus University. He is also Scientific Director of the Erasmus Centre for Business Innovation, a leading centre on research for innovation. His book Building the Flexible Firm: How to Remain Competitive (Oxford University Press) has received wide acclaim and has been translated into several languages. His
book Rethinking Strategy (Sage, 2001) was awarded the ERIM Best Book Award. He is a member of the editorial boards of Long Range Planning, Organization Science, and Organization Studies. In 2014, 2015 and 2016 he
was listed in the 'The World's Most Influential Scientific Minds' and selected as a Thompson Reuters Highly Cited Researcher. Frans van den Bosch is Emeritus Professor of Management Interfaces between Organizations and Environment at the Rotterdam School of Management, Erasmus University. He holds a BA in Mechanical Engineering with distinction from the Polytechnic of Rotterdam and an MSc in Economics cum laude from Erasmus University Rotterdam. He has a PhD in Law from Leiden
University. He is a fellow of the Netherlands Institute for Advanced Study in the Humanities and Social Sciences (NIAS) and a board member of several scientific journals, including Long Range Planning and Organization
Studies. He has published several books and over 175 articles in scientific journals, and also chapters in books on strategy, international business, general management, economics and industry studies. His current activities include supervising PhD candidates and carrying out scientific research into management innovation. At present he is on the Board of Non-executive Directors of a large Dutch foundation. Cornelis V. (Kevin) Heij is project leader at the Erasmus Centre for Business
Innovation and is a research fellow at the Rotterdam School of Management, Erasmus University. His research focuses mainly on non-technological types of innovation such as management innovation, co-creation, and
business model innovation. He obtained his PhD in Business Administration from the Erasmus University Rotterdam in 2015. He has received several awards for his research on "Innovating beyond Technology". He has also been the recipient of the European Management Review Best Paper Award, and the European Academy of Management Best Paper Award.

Reviews

This text provides a clear, concise, and lucid exposition of the subject that should be of interest to all students and to practitioners. Highly recommended.
*Choice*

...[T]he book hits its mark as an academic-press text accessible to a wider readership in management. The authors do a particularly nice job of appealing to readers on both sides of the Atlantic by highlighting less-well-known Dutch companies alongside betterknown North American and European multinationals routinely featured in the business press. The result is a mix of novelty and familiarity that confirms the pervasiveness of the business-model innovation challenge across regions and industries.
*Rory McDonald and Matt Higgins, Harvard University, Stanford University, Administrative Science Quarterly*

A great book that de-mystifies business model innovation. In the first part, the authors explain the critical difference between replicating an existing business model to exploit past success and business model renewal that breaks new ground harnessing novel customer trends and new technologies. The authors identify why this separation of business model innovation into two paths is a novel but essential concept, and the organisational structures associated with effective results. The authors go further, in the second part they outline the leadership challenge associated with each path identifying the agenda and roles of different actors, and the necessary culture and process that will make things happen. This book is a must read for CEOs and boards of directors, especially those of established companies in older industries.
*Charles Baden-Fuller, Centenary Professor of Strategy, Cass Business School, City, University of London*

For CEOs operating in today's fast-paced world, the biggest challenge is knowing when and how to reinvent their business modeltheir formula for making money. This book, Reinventing Business Models provides the most detailed and compelling analysis to date of how to do this. Combining careful academic thinking with practical examples, it is a must-read guide for any educator, student or businessperson who wants to understand the secrets of corporate success in a disruptive world.'
*Julian Birkinshaw, Deputy Dean and Professor of Strategy and Entrepreneurship, London Business School*

This book provides an extensive and rigorous analysis of the imperatives and mechanisms for businesses to refresh their business models, building on numerous examples and case studies. For many companies this is a highly topical question as they face almost certain disruptions from technology development; the book reminds them to remain alert also to broader potential drivers of disruption, and to consider how responses must combine technology, management, organisation and partnerships to be most effective.'
*Ruth Cairnie, Non-Executive Director at Rolls-Royce Holdings plc, Associated British Foods plc and Keller Group plc and former Executive Vice President for Strategy and Planning at Shell*

Reinventing Business Models provides significant research on business renewal and replication. This book provides unique thought provoking insights to the need to change and when and how to alter a firm's business model. It gives key requirements of management practices and the culture necessary to successfully alter a company's direction. Overall, the book is a great foundation for business model formulation in our rapidly changing business environment.
*Murray Deal,Vice-President EMEA, Asia Pacific and Latin America at Eastman Chemical Company*

Business models go out of date increasingly fast. You really have to read this book to change your business model successfully.
*Guido Dierick, CEO, NXP Semiconductors Netherlands*

Business model innovation is a very challenging phenomenon. Practitioners agree that it is immensely important; yet, academic researchers have had little sound advice to offer on the subject. Volberda,Van den Bosch and Heijs new book means that this is changing: They offer clear conceptualizations, highly relevant theory, and numerous examples. A breakthrough and a milestone in a field that is crucially important, but still very much an emerging one!
*Nicolai Foss, Professor of Organization Theory and Human Resource Management, Bocconi University*

In today's economy, firms are confronted with disruptions in markets and technologies and erosion of their business models. The authors of Reinventing Business Models show perfectly that developing a new business model requires more than adopting new technologies. This inspiring book provides groundbreaking new insights for management scholars as well as new tools to help managers cope successfully with disruption in their industries.
*Vijay Govindarajan, Coxe Distinguished Professor at Tuck at Dartmouth & Marvin Bower Fellow at Harvard Business School*

In incomparable style, Reinventing Business Models shows what happens behind the scenes when you change your business model.
*Goof Hamers, Former CEO and President, Vanderlande Industries*

We all know the brands which were far ahead of competitors in their sector until a disruptor appeared on the market. This book will help you stay ahead of the game.
*Leon He, President Western Europe Enterprise Business Group, Huawei Technologies Co. Ltd.*

Reinventing Business Models is a thorough and academically-rigorous book that examines how a firm can reinvent its business model. It provides a clear and managerially focused roadmap on how to do this in practice and brings out several lessons of what works and what doesn't. In this age of disruption, organizations of any size and from any sector will find it required reading.
*Costas Markides, Professor of Strategy & Entrepreneurship, Holder of the Robert Bauman Chair of Strategic Leadership, London Business School*

Reinventing Business Models inspires and encourages managers to take action and to reflect.
*Hans Smits, CEO Janssen de Jong Groep, Non-Executive Director at Air France-KLM*

Adapting to a changing world survival of the fittest calls for continual re-invention of your own business model and presents a major leadership challenge. This book can help you in this.
*Feike Sijbesma, CEO, DSM*

Highly recommended for managers who want to grow and develop their organizations.
*Jeffrey Tierie, Former CEO Claymount Technologies Group*

Reinventing Business Models is an important contribution to both academics as well as practicing managers. In this well researched, argued, and written book, Volberda, Van den Bosch, and Heij present a compelling point of view on how, when, and why organizations build capabilities to both replicate and renew. This book presents fresh data and induces fresh ideas on the roots of dynamic capabilities. It is one of those rare books that is both insightful and pragmatic. This book belongs on both the academic's desk and in the manager's office.
*Michael Tushman, Paul R. Lawrence, MBA Class of 1942 Professor of Business Administration, Harvard Business School*

The book gives a good picture of how managers can achieve the two variants of business model innovation: refining and renewing.
*Carlo van de Weijer, Vice-President Traffic Solutions, TomTom*