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Reputation Strategy and Analytics in a Hyper-Connected World
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Table of Contents

Acknowledgments

Introduction

Chapter 1: Welcome to the Networked Ecosystem

Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters

Chapter 3: The Digital Media Revolution Creates Completely New Business Models

Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy

Chapter 5: Reputation and Your Brand's DNA

Chapter 6: The Economics of Reputation

Chapter 7: Cocreation Is Essential for Aligning Brands and Customers

Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis

Chapter 9: Reputational Partnering

Chapter 10: The Reputation Culture

Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership

Chapter 12: The Future of Reputation

Recommended Reading

About the Book

Meet Our Experts

About the Author

Index

About the Author

CHRIS FOSTER is a senior executive focused on reputation, communications, and corporate strategy across multiple industries. His experience includes strategic communications, Reputation Strategy, brand communications, alliance development, and social and digital communications. He has worked in management consulting, global PR agencies, trade associations, and on political campaigns.

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