Acknowledgments
Introduction
Chapter 1: Welcome to the Networked Ecosystem
Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters
Chapter 3: The Digital Media Revolution Creates Completely New Business Models
Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy
Chapter 5: Reputation and Your Brand's DNA
Chapter 6: The Economics of Reputation
Chapter 7: Cocreation Is Essential for Aligning Brands and Customers
Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis
Chapter 9: Reputational Partnering
Chapter 10: The Reputation Culture
Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership
Chapter 12: The Future of Reputation
Recommended Reading
About the Book
Meet Our Experts
About the Author
Index
CHRIS FOSTER is a senior executive focused on reputation, communications, and corporate strategy across multiple industries. His experience includes strategic communications, Reputation Strategy, brand communications, alliance development, and social and digital communications. He has worked in management consulting, global PR agencies, trade associations, and on political campaigns.
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