Table of Contents

Contents:

1 Introduction to the Research Handbook on Ethical Consumption 1
Marylyn Carrigan, Victoria K. Wells and Karolos A. Papadas

PART I VALUE AND VALUE OF THE ETHICAL CONSUMER
2 Value for the ethical consumer 11
Alex Hiller and Tony Woodall
3 Emotion, action and tourists’ ethically motivated self-identity
enactment behaviours 33
Sheila Malone and Scott McCabe
4 Consumer perspectives towards modern slavery 51
Michal Carrington, Andreas Chatzidakis and Deirdre Shaw

PART II ETHICAL FOOD AND DRINK
5 Plenty more fish in the sea? Seeking sustainable solutions to improve
responsible seafood consumption 71
Ingrid Kelling, Lara Funk and Marylyn Carrigan
6 Creating ethical choices for coffee consumption from farm to cup and beyond 91
Jennifer Ferreira
7 Communities of practice: how brewers advance sustainable capital
across supply chains 107
Peter Ball and Jill MacBryde
8 Seeking more planet-friendly proteins: edible insects and the future 123
Jennifer Ferreira, Pattanapong Tiwasing, David Bek, Sirithon Siriamornpun,
Natthida Weerapreeyakul and Alongklod Tanomtong
9 Directing ethical consumption through the development of ethical foodscapes 136
Anthony Samuel, Cathy McGouran, Robert Thomas and Gareth R.T. White

PART III AUSTERITY, FRUGALITY AND MINIMALISM
10 The influential role of austerity in normalising sustainable consumption 159
Deirdre O’Loughlin, Morven G. McEachern, Isabelle Szmigin,
Kalipso Karantinou, Belem Barbosa, Grigorios Lamprinakos and
María Eugenia Fernández-Moya
11 Approaching the ethics of sustainability in an area of deprivation 174
Helen Traill, Deirdre Shaw, Stephanie Anderson, Andrew Cumbers and
Robert McMaster
12 Less is more: the sustainable potential of minimalist families 189
Amber Martin-Woodhead and Emma Waight
13 From consuming to communing: taking a ‘more than food’ approach
to understanding food insecurity and its intersection with ethical and
sustainable consumption practices in the UK 203
Marsha Smith
14 Psst! Don’t tell anyone it’s second-hand: drivers and barriers of
second-hand consumption in emerging markets 224
Carmela Bosangit, Shilpa Iyanna and Nicole Koenig-Lewis

PART IV POLICY AND ETHICAL LABELLING
15 Nudging leverage points: influencing transformative policy change 250
Iain Black, Julia Leventon and Craig Anderson
16 Decoding consumers’ grocery lists: exploring consumers’ engagement
with sustainability labelling in the food industry 269
Julia Alevizou
17 Fair trade consumers and knowledge about fair trade 286
Elizabeth A. Bennett

PART V ETHICAL CLOTHING
18 “Private sufficiency, public luxury”: an exploration of consumer
clothing circularity 311
Lynn Wilson
19 Value of clothing through the craftivism movement 326
Aurelie Le Normand, Celina Jones, Charlene Gallery and Claudia E Henninger

PART VI INNOVATION AND TECHNOLOGY
20 The role of shared e-micromobility in sustainable transportation 346
Xiao Lin and Victoria K. Wells
21 Gamification for sustainable consumption: ethical issues and future promises 365
Agnessa Spanellis

Index 381

About the Author

Edited by Marylyn Carrigan, formerly Professor of Marketing and Sustainability, Edinburgh Business School, Heriot-Watt University, Edinburgh, Victoria K. Wells, Professor of Sustainable Management and Karolos A. Papadas, Associate Professor of Marketing, School for Business and Society, University of York, UK

Reviews

‘This book provides an excellent snapshot of the pressing and growing fields and theories of ethical and sustainable consumption, authored by many of the leading contemporary academics in the field. It covers a broad range of timely contexts, providing a lively, fresh and vibrant read my students will enjoy.’
*Iain Davies, University of Strathclyde, UK*

'This broad, interdisciplinary and thought-provoking book tackles an extremely important, complicated and intensively studied topic: responsible and sustainable consumer behaviour. It is provocative and critical, as well as hopeful and constructive, and offers an inspiring agenda for future research. A must-read for academics and practitioners!'
*Patrick De Pelsmacker, University of Antwerp, Belgium*

‘The Research Handbook on Ethical Consumption draws together an important collection of works, from a multi-disciplinary team of authors. The works provide an overview of ethical consumption in a number of countries and consumption behaviours, thereby giving readers a valuable research source, for better understanding the complexity of the issues surrounding ethical consumption. The works included in the Research Handbook also will stimulate research ideas that can be used to further identify actions that can ensure consumers are effective partners in solving environmental and social issues. Thus, this is a valuable book for students, academics and policy makers.’
*Michael Polonsky, Deakin University, Australia*