Table of Contents

Part 1 Approaching the media audience: the relevance of audience research; what is an audience?; audience research - a brief history. Part 2 Survey research on audiences: survey research in practice - an eye-opening case study; survey research - defining the field; the toolbox of survey research about media audiences. Part 3 Experimental research on audiences: experimental research in practice - an eye-opening case study; experimental research - defining the field; the toolbox of experimental research about media audiences. Part 4 Reception research: reception research in practice - an eye-opening case study; reception research - defining the field; the toolbox of reception research. Part 5 Media ethnography: media ethnography in practice - an eye-opening case study; media ethnography - defining the field; the toolbox of media ethnography. Part 6 Future horizons of media audience research - towards a common toolbox?

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Written by a leading team of scholars Systematic and comprehensive Follows on from the successful Researching Communications

About the Author

Kim Schroder is Professor at the Centre for User-Oriented Communication Research, Roskilde University, Denmark. Kirsten Drotner is Professor at the Centre for Media Studies, University of Southern Denmark. Stephen Kline is Professor at the School of Communication, Simon Fraser University, British Columbia, Canada. Catherine Murray is Associate Professor at the School of Communication, Simon Fraser University, British Columbia, Canada.

Reviews

An enormously knowledgeable, highly detailed and well-exemplified study of the several traditions of research that have historically helped form audience studies an exceptionally valuable book. Particip@tions