Table of Contents

Introduction.

The gentle art of persuasion.

Selling tanks to Genghis Kahn.

Risky business?

The gift of the earhole.

Mimicking sheepdogs.

Keeping promises, keeping customers.

Welcoming complaints.

The psychology of persuasion.

Negotiating: sympathize and trust no one.

Benefits, who benefits?

The big ones.

The end is nigh: close or launch-pad?

And finally ?

About the Author

Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.

Reviews

"...This is a true book of inspiration…Compelling and fun to read …" (PS Advisor, 1 April 2003)