Introduction. The gentle art of persuasion. Selling tanks to Genghis Kahn. Risky business? The gift of the earhole. Mimicking sheepdogs. Keeping promises, keeping customers. Welcoming complaints. The psychology of persuasion. Negotiating: sympathize and trust no one. Benefits, who benefits? The big ones. The end is nigh: close or launch-pad? And finally ?
Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.
"...This is a true book of inspiration?Compelling and fun to read ?" (PS Advisor, 1 April 2003)