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The Retail Champion


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Written by one of the most respected and experienced retail experts in the UK Published to coincide with Independent Retailer Month, a global campaign to celebrate independent retail The first book to provide a complete operating handbook for SME retail business, no matter what they sell

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Step 1 Goal and mission;
    • Chapter - 02: Step 2 Positioning;
    • Chapter - 03: Step 3 Ideal customer;
    • Chapter - 04: Step 4 Range planning;
    • Chapter - 05: Step 5 Pricing and promotions;
    • Chapter - 06: Step 6 Channel and location;
    • Chapter - 07: Step 7 Customer engagement;
    • Chapter - 08: Step 8 Supply chain;
    • Chapter - 09: Step 9 Planning and controlling;
    • Chapter - 10: Step 10 Back office

About the Author

Clare Rayner is a renowned retail expert and one of the most respected and experienced retail consultants in the UK. She started out as a fast-track graduate store management trainee for McDonalds before going on to work with leading retailers such as M&S, Dixons and Argos. She then moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Known as The Retail Champion, Clare is engaged by clients as a retail consultant, retail speaker and retail mentor. She is regularly called upon by BBC News (TV and Radio) as well as various trade press to comment as a retail expert. In recognition of her work with and support of the Independent Retail sector, in 2011 she was asked to launch Independent Retailer Month, a global campaign to celebrate independent retail, into the UK. http://www.retailchampion.co.uk/


"This book has so many 'golden nuggets' of advice & tips - especially for new start-ups." * Mike Clare, Founder & President of Dreams Plc *
"Don't start up a retail business until you have read this book!" * Hussein Lalani, co-founder 99p Stores *
"This book really is the "one-stop shop" stocking everything retailers and would-be retailers need to create, establish and grow a successful retail business." * Ben Sillitoe, Editor, Retail Gazette *
"Stop playing shops! Master these core 10 steps to retail success and take control of your venture and opportunities." * Doug Richards, Entrepreneur, Investor, Founder of School for Startups *
"Clare has been a real champion of independent retailers and her book provides the sort of vital insights they need to help them compete in today's punishing trading conditions" * George MacDonald, Deputy Editor, Retail Week *
"Need a shot of retail caffeine to galvanise your retail business? Don't just wake up and smell the coffee, this book is a full-strength double espresso to REALLY get you going." * Michael Weedon, Deputy Chief Executive, bira (British Independent Retailers Association). *
"Cutting it on the high street requires a great business idea AND the business know-how to make the dream happen. This book is the definitive guide to retail your way to success." * Nigel J L Rothband, Chief Executive, Retail Trust *
"The RETAIL CHAMPION is Absolutely brilliant! If you're serious about success in retail this is the book for you. Clare's down to earth style makes reading this book a joy, no jargon, great examples and advicefrom a true expert. Whether you are just starting out or a seasoned retailer everything you need to be a retail champion is in this book." * Bev James, CEO of The Entrepreneurs Business Academy and Author of Do it! or Ditch it *
"Implement Clare's '10 steps to retail success' and make your business boom!" * Thomas Power, Chairman of Ecademy *
"This is an independent retailers best friend. A must read with useful tools and techniques to be mastered and keep retail business in the high street game." * Kerry Bannigan, Co-Founder of Nolcha and Independent Retailer Month *
"This is the must have book for every Independent retailer - an insight into the ways and means to create and sustain a successful retail business." * Andy Laird, Managing Director of Fludes Carpets (Independent Flooring retailer, founded in 1929) *
"If you really want to make a success of your retail business, whether you've been trading for 40 years or are just in the planning stages of setting up your first shop, this is the perfect book for you. I just wish it had been around when I was starting up!" * Sarah Decent, owner, Modish Shoes *
"A fantastic read. Excellent insight that will certainly make a difference to any retail entrepreneurs looking to succeed." * Ian Shipman, Regional Director, Angels Den - One of the largest global Angel Networks. *

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