About the Author

Peter Fleming is a Chartered Marketer and Managing Partner of PFA International. He has wide experience in retail training and development, and is the author of several books used widely in the retail industry, including this series sponsored by the British Shops and Stores Association (bssa).

Reviews

"Managing a retail business becomes more demanding year by year. I welcome Peter Fleming's most recent book for newly appointed and experienced managers." Peter Still, Managing Director, John Lewis Partnership