Table of Contents

Contents:

Introduction to Retailing
Retailing from Its Early Days to the Present
Brick-and-Mortar Retailing
Off-Site Retailing: E-tailing, Catalogues, and Home-Shopping Networks
The Globalization of Retailing
Identification, Analysis, and Research of Consumer Groups
Multiculturism in Retailing
The Role of Ethics in the Retail Environment
Going Green
Management and Operational Controls
Human Resources Management
Loss Prevention
Logistical Merchandise Distribution
Retail Environments
Location Analysis and Selection
Designing the Facility
Buying and Merchandising
Buying Domestically and Abroad
Private Labeling and Product Development
The Concepts and Mathematics of Merchandise Pricing
Promotion and Customer Service
Advertising and Promotion
Visual Merchandising
Customer Service

About the Author

Jay Diamond is Professor Emeritus at Nassau Community College. He served as the chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the Sate University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. He has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Sheri Litt chairs the Retailing Program at Florida Community College in Jacksonville.