The follow-up to bestseller The Economic Naturalist, revealing how economic forces explain some of the most important issues of our lives
Robert H. Frank is the author of The Sunday Times bestseller The
Economic Naturalist. He is the Henrietta Louis Johnson Professor of
Management and Professor of Economics at Cornell University's
Johnson Graduate School of Management and is a regular economics
columnist in The New York Times. His previous books include The
Winner-Takes-All Society (with Philip Cook), Luxury Fever and
Principles of Economics (with Ben Bernanke). Frank's many awards
include the Apple Distinguished Teaching Award and the Leontief
Prize for Advancing the Frontiers of Economic Thought.
www.robert-h-frank.com
In The Return of the Economic Naturalist Robert Frank guides us
skilfully and elegantly through our complex, and sometimes strange,
economic environment -- helping us to see more clearly the essence
of our world.
*Dan Ariely, author of Predictably Irrational*
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