Robert G. Cross is the chairman of Revenue Analytics, Inc. Previously he founded Talus Solutions, Inc., which worked with clients including Ford Motor Company and UPS. His book Revenue Management: Hard Core Tactics for Market Domination was a New York Times Business Best Seller and was published worldwide, in French, German, Japanese, Korean, Chinese, and Portuguese editions.
What Business Leaders Say About Revenue Management:
"Revenue Management is the single most important technical
development in transportation management since we entered the era
of airline deregulation in 1979. This is not a one-time benefit. We
expect Revenue Management to generate at least $500 million
annually for the foreseeable future."
--Robert Crandall, Chairman and CEO, American Airlines
"Revenue Management has contributed millions to the bottom line,
and it has educated our people to manage their business more
effectively. When you focus on the bottom line, your company
grows."
--Bill Marriott Jr., Chairman and CEO, Marriott International
"When you talk about Revenue Management, people like the concept,
but they have no idea how to effectuate the concept. There's a
market out there for Revenue Management that's just
unbelievable!"
--Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc.
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