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The Ride of a Lifetime

Tough, smart business advice from the star of the hit TLC reality show 'American Chopper'. Now in paperback, "The Ride of a Lifetime" elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. "The Ride of a Lifetime" shows you how they do it. This book offers an inside look at the business practices that built Orange County Choppers into a massively successful business. It reveals a different side to the OCC family patriarch. Full of practical, real world business principles that lead to unlimited success for any business, "The Ride of a Lifetime" is a smart, tough-as-nails guide to business success that every entrepreneur should read.
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Table of Contents

FOREWORD. ACKNOWLEDGMENTS. INTRODUCTION. Chapter 1: Choices. Chapter 2: No Thanks, Pardner. Chapter 3: Passion. Chapter 4: Welcome Change. Chapter 5: Building a Reputation. Chapter 6: Stay Organized. Chapter 7: Hire Good People. Chapter 8: Learn to Trust Others. Chapter 9: Take Care of Your Employees. Chapter 10: All in the Family. Chapter 11: Learn from Your Mistakes. Chapter 12: Giving Back. Chapter 13: Never Sell Out. Chapter 14: Always Follow Your Dreams.


About the Author

Paul Teutul, Sr., a veteran of the Merchant Marine during the Vietnam War, is the founder of Orange County Choppers, one of the world's premier builders of custom motorcycles. Since 2002, he and his business have been the subject of the hit TLC show American Chopper. For more information, please visit

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