Creativity has the power to transform.
To transform you, your mental state, your relationships, your work,
and, yes, even the world.
Russel Howcroft (Author)
Former adman Russel Howcroft is the public face of brand marketing
and advertising in Australia thanks to his appearances on ABC's
hugely successful show The Gruen Transfer, Network Ten's Recipe To
Riches and the documentary How Australia Got its Mojo.
When he was twenty and partway through a marketing degree, Russel
did a week's work experience at McCann Erickson agency. He fell in
love with advertising and spent 24 years in the industry before
joining Network Ten in 2013 as Executive General Manager,
responsible for Ten's operations in Melbourne, Brisbane, Adelaide
and Perth.
Russel has worked for some of the best agencies in the world
including five years in the UK at Lowe Howard-Spink. He co-founded
Leonardi Brandhouse and ran his own agencies with various partners
for eleven years. In 2006 he joined George Patterson Y&R,
Australia's oldest agency brand. The group included The Campaign
Palace, VML, IdeaWorks and BrandAsset Consulting. Before moving
into television, Russel was chairman and CEO of Young & Rubicam
Brands Australia and New Zealand.
In 2010, media mogul Harold Mitchell presented Russel with a
much-coveted Charlie Award for his personal brand creation off the
back of The Gruen Transfer.
In 2017 Russel left the media world to become Chief Creative
Officer and a Founding Partner of the CMO Advisory team at PwC. He
is now the co-host of Melbourne's number one breakfast show on 3AW.
He has been a board member of Melbourne Football Club and chairman
of the Advertising Federation of Australia. He has sat on the
ASX-listed Enero and is currently the Chair of AFTRS (Australian
Film Television and Radio School) and a member of the Melbourne
Cricket Club committee.
Alex Wadelton (Author)
Alex Wadelton is one of Australia's most highly regarded
advertising writers and creative directors. In 2016, he was rated
as one of the world's top 20 advertising writers. His advertising
campaigns have run all around the world. His charity campaigns have
raised hundreds of thousands of dollars. And he spearheaded a
campaign to create a statue honouring Indigenous footballer Nicky
Winmar's iconic stance against racism. The Right-brain Workout is
his first book.
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