Creativity has the power to transform.
To transform you, your mental state, your relationships, your work,
and, yes, even the world.
Former adman Russel Howcroft is the public face of brand marketing
and advertising in Australia thanks to his appearances on ABC's
hugely successful show The Gruen Transfer and Network Ten's
Recipe To Riches.
When he was twenty and partway through a marketing degree, Russel
did a week's work experience at McCann Erickson agency. He fell in
love with advertising and spent 24 years in the industry before
joining Network Ten in 2013 as Executive General Manager,
responsible for Ten's operations in Melbourne, Brisbane, Adelaide
and Perth.
Russel has worked for some of the best agencies in the world
including five years in the UK at Lowe Howard-Spink. He co-founded
Leonardi Brandhouse and ran his own agencies with various partners
for eleven years. In 2006 he joined George Patterson Y&R,
Australia's oldest agency brand. The group included The Campaign
Palace, VML, IdeaWorks and BrandAsset Consulting. Before moving
into television, Russel was chairman and CEO of Young & Rubicam
Brands Australia and New Zealand.
In 2010, media mogul Harold Mitchell presented Russel with a
much-coveted Charlie Award for his personal brand creation off the
back of The Gruen Transfer.
Russel is a regular commentator on Melbourne radio. He has been a
board member of Melbourne Football Club and chairman of the
Advertising Federation of Australia, and is a current board member
of Freeview.
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