Excerpt from The Risk/Return Paradox Explored The purposes of this research paper are: a) to re-examine a previous finding -- the risk/return paradox of a negative empirical association within industries of risk and return; b) to explore one of the possible explanations for this finding that troubled companies take larger risks; c) to consider some recent experimental evidence supporting the explanation -- that risk aversion is not ubiquitous and that individuals' performance and aspiration levels strongly color their treatment of risk; d) to reconsider a research methodology which may help explore this issue -- the content analysis of annual reports in the context of a discriminant analysis of more & less profitable companies; and e) to present some empirical evidence supporting the explanation -- that surrogate variables from three different industry studies support the idea that troubled companies take larger risks. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.