Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his eight-year-old son and many, many Legos.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.
"Roadside MBA succeeds admirably in providing fresh examples to
illustrate the basic tenets of MBA theory."--The Economist
"Roadside MBA combines humor with business theory and practice in a
fresh, amusing way. You'll be entertained and educated, ending up
with a newfound admiration for the ingenuity of small-town
businesses."--Success
"A great new book that combines two quintessentially American
things: the road trip and small businesses."--Jack Covert
selects
"A reminder of everything that makes business vital,
fascinating--even fun."--Inc. Magazine
"An excellent primer on dealing with problems that keep
managers...awake at night."--Financial Times
"For those who don't have the time or money to go to business
school, but teem with ambition, or for burgeoning small business
owners looking for creative ideas, Roadside MBA is an excellent
primer. Pick and choose the businesses that illustrate what you
want to learn, grab your favorite snacks, and then hit the road,
because with Mazzeo, Oyer, and Schaefer at the wheel, you're in
good hands."--Fortune.com
"Refreshingly different from your typical high-toned business
books....Timeless lessons for every executive, entrepreneur, and
business student."--Bloomberg BusinessWeek
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