Table of Contents

Chapter 1 The Meeting. Chapter 2 Visiting the V.P. Chapter 3 Following Up. Chapter 4 The 3,500-Year-Old Process. Chapter 5 The Wise Buyer. Chapter 6 The Cynical Buyer. Chapter 7 The Simple Buyer. Chapter 8 The Disinterested Buyer. Chapter 9 The Referral. Chapter 10 The Sales Call. Epilogue. Summary of ROAR! Concepts. Integrating the ROAR! Approach. Our Inspiration. Acknowledgments. About the Authors. Bonus Chapter and Coupon.

About the Author

Kevin Daum is the founder of TAE International, a marketing consultancy that helps companies deliver The Awesome Experience through compelling messaging, intentional marketing, and memorable delivery. He has a degree in theatre and is an Inc. 500 entrepreneur whose sales and marketing techniques resulted in more than $1 billion in sales. Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program, a former board member of the Entrepreneurs' Organization (comprising 7,200 CEOs), and the National Columnist for Smart Business magazine. Kevin and his team of consultants deliver programs on customer experience, marketing, and creativity. Visit Kevin online at www.KevinDaum.com. Daniel A. Turner is President and founder of TCG, an Inc. 500 company that has saved taxpayers over $250 million. Dan is on the board of the Entrepreneurs' Organization and is a graduate of the MIT Entrepreneurial Executive Leadership program.