A celebration of the wonderful characters of the AFLW and the remarkable success of the new Women's League.
Multi award-winning journalist and author Samantha Lane is a media
trailblazer.
A member of the Seven Network's Australian Football League
television broadcast team, Sam's experience and reach across
mainstream and social media platforms is unique.
Her first book, Roar, is an unparalleled piece of journalism
telling of the culture transformation generated by the new AFL
women's league. Sam's pioneering coverage of the competition gave
her a front-row seat to history. Roar won a Quill Award from the
Melbourne Press Club in 2019 in the Best Reporting on Women's Sport
category.
Sam is a pre-match show co-host and boundary rider for Channel 7 on
AFLW games and she has been engaged nationally to speak about the
phenomenon since Roar's 2018 release.
She has also been a Channel 7 regular on television broadcasts of
the men's AFL competition, having joined the network's Saturday
Night Footy team in 2013.
A three-time Quill winner from the Melbourne Press Club, Sam's
reporting on the AFL and National Rugby League's doping scandals
was part of a Fairfax team entry that won a Walkley award.
The Australian Sports Commission (now Sport Australia), AFL
Coaches' Association and AFL Players' Association have also
recognised her work, while her groundbreaking investigations into
the issue of concussion in football led to two VicSport awards. In
2018 Sam won the prize for Best Reporting of Women's Sport from
pre-eminent sport-health body, VicHealth.
Also specialising in cycling and global sporting politics, Sam
covered three Summer Olympic Games for Fairfax Media, writing for
Melbourne's The Age newspaper over 12 years. She was The Age's
Olympics Reporter for London's 2012 Games, her writing and digital
work running across all national mastheads and online platforms in
the Fairfax syndicate.
Sam has covered the Tour de France on three occasions and she
broadcast from the track and road for Channel 7 on the network's
record-breaking 2018 Commonwealth Games coverage.
As keynote speaker, master of ceremonies, conference moderator and
ambassador, Sam works for top corporates, boutique businesses, and
in community settings, with a professional range reflective of her
broad personal interests. Clients in 2018 included the Australian
Institute of Sport, the National Gallery of Victoria, the National
Australia Bank, AirSpace Australia, David Jones, Swimming Australia
and Leisure Networks Australia.
Sam spent ten seasons with Channel 10's cult AFL panel show Before
the Game working with a team of Australia's best-known comics. She
was memorable on the Australian Broadcasting Corporation's popular
Agony Aunts and Agony of Manners series and in 2018 became a
regular on Channel Seven's flagship weekend breakfast program,
Weekend Sunrise. Her radio experience includes regular programs for
ABC 774 and ABC Grandstand, SEN 1116 and Melbourne's 3RRR.
A past member of the advisory committee to the board of netball's
Melbourne Vixens, Sam was a founding committee member for Stand Up
Events. She was an inaugural ambassador for the Basil Sellers Art
Prize and has represented Beyond Blue and FightMND.
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