/ Key title Join your favourite roaring new friends in this action-packed new Roary storybook tying in with the new pre-school show! / The hot new pre-school brand from the creator of Bob the Builder and Fifi and the Flowertots / Roary will have universal appeal for car-crazy pre-school boys! and petrol-headed dads! / Pole position programming on Milkshake! and Nick Jr. from May 2007 / Voice talent includes the brilliant Peter Kay and the legendary Sir Stirling Moss / Team Roary includes fellow licensees Vivid (toys) and 2Entertain (DVDs) / Full throttle marketing support building the brand through nurseries, pre-schoolers and parents / Story, activity and novelty books speeding on to book shelves from September 07 / Zoooooooooooooooming 48 copy dumpbin with sound chip plus Roary trackside POS kits available!
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