Tavi Gevinson is the editor-in-chief and founder of Rookie. Tavi's career in media began when she created the style blog thestylerookie.com in 2008, when she was 11. In 2011, at 15, Tavi launched Rookie, an online magazine for teenage girls. Six days after its debut, Rookie received more than one million pageviews. Tavi has since spoken at TEDxTeen, the Economist's The World in 2011, and the Sydney Opera House. Lady Gaga has called her "the future of journalism."