List of Figures and Tables
Foreword Henry Jenkins Introduction: Transmedia Studies-Where Now? Matthew Freeman and Renira Rampazzo Gambarato PART I: Industries of Transmediality 1 Transmedia Film: From Embedded Engagement to Embodied Experience Sarah Atkinson 2 Transmedia Documentary: Experience and Participative Approaches to Non-Fiction Transmedia Joakim Karlsen 3 Transmedia Television: Flow, Glance, and the BBC Elizabeth Evans 4 Transmedia Telenovelas: The Brazilian Experience Inara Rosas and Hanna Nolasco 5 Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing William Proctor 6 Transmedia Publishing: Three Complementary Cases Alastair Horne 7 Transmedia Games: Aesthetics and Politics of Profitable Play Helen W. Kennedy 8 Transmedia Music: The Values of Music as a Transmedia Asset Paola Brembilla 9 Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events Renira Rampazzo Gambarato 10 Transmedia Sports: The National Basketball Association, Emojis, and Personalized Participation Ethan Tussey 11 Transmedia Social Platforms: Livestreaming and Transmedia Sports Portia Vann, Axel Bruns and Stephen Harrington 12 Transmedia Celebrity: The Kardashian Kosmos-Between Family Brand and Individual Storylines Sarka Gmiterkova 13 Transmedia Attractions: The Case of Warner Bros. Studio Tour-The Making of Harry Potter Matthew Freeman PART II: Arts of Transmediality 14 Transmedia Storytelling: Character, Time, and World-The Case of Battlestar Galactica Melanie Bourdaa 15 Transmedia World-Building: History, Conception, and Construction Mark J. P. Wolf 16 Transmedia Characters: Additionality and Cohesion in Transfictional Heroes Roberta Pearson 17 Transmedia Genres: Form, Content, and the Centrality of Memory Colin B. Harvey 18 Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory Donna Hancox 19 Transmedia Photography: Implicit Narrative from a Discrete Moment Kevin Moloney 20 Transmedia Indie: Creativity Outside Hollywood Erica Negri PART III: Practices of Transmediality 21 Transmedia Adaptation: Revisiting the No-Adaptation Rule Christy Dena 22 Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of Story Jeff Gomez 23 Transmedia Production: Embracing Change Robert Pratten 24 Transmedia Commodification: Disneyfication, Magical Objects, and Beauty and the Beast Anna Kerchy 25 Transmedia Franchising: Driving Factors, Storyworld Development, and Creative Process Peter von Stackelberg 26 Transmedia Distribution: From Vertical Integration to Digital Natives Elizabeth Evans 27 Transmedia Branding and Marketing: Concepts and Practices Max Giovagnoli PART IV: Cultures of Transmediality 28 Transmedia Archaeology: Narrative Expansions across Media Before the Age of Convergence Paolo Bertetti 29 Transmedia Heritage: Museums and Historic Sites as Present-Day Storytellers Jenny Kidd 30 Transmedia Fandom and Participation: The Nuances and Contours of Fannish Participation Paul Booth 31 Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic Circulation Matt Hills 32 Transmedia Politics: Star Wars and the Ideological Battlegrounds of Popular Franchises Dan Hassler-Forest 33 Transmedia Charity: Constructing the Ethos of the BBC's Red Nose Day Across Media Matthew Freeman 34 Transmedia Education: Changing the Learning Landscape Lorena Peret Teixeira Tarcia 35 Transmedia Literacy: Rethinking Media Literacy in the New Media Ecology Carlos A. Scolari 36 Transmedia for Social Change: Evolving Approaches to Activism and Representation Donna Hancox 37 Transmedia Identities: From Fan Cultures to Liquid Lives Andre Jansson and Karin Fast 38 Transmedia Psychology: Creating Compelling and Immersive Experiences Pamela Rutledge 39 Transmedia Religion: From Representations to Propaganda Strategy Marie-Eve Carignan PART V: Methodologies of Transmediality 40 A Narratological Approach to Transmedial Storyworlds and Transmedial Universes Jan-Noel Thon 41 An Ontological Approach to Transmedia Worlds Frank Branch and Rebekah Phillips 42 An Experience Approach to Transmedia Fictions Susana Tosca and Lisbeth Klastrup 43 A Design Approach to Transmedia Projects Renira Rampazzo Gambarato 44 A Management Approach to Transmedia Enterprises Ulrike Rohn and Indrek Ibrus 45 A Micro-Budget Approach to Transmedia in Small Nations Kyle Barrett 46 A Genettian Approach to Transmedia (Para)Textuality Raul Rodriguez Ferrandiz 47 A Semiotic Approach to Transmedia Storytelling Geane Carvalho Alzamora 48 A Mythological Approach to Transmedia Storytelling Nicoleta Popa Blanariu and Dan Popa 49 A Qualitative Network Approach to Transmedia Communication Matthias Berg and Andreas Hepp 50 A Metrics Model for Measuring Transmedia Engagement Eefje Op den Buysch and Hille van der Kaa Afterword: The Present and Future of Transmedia Practices-A Conversation Alison Norrington, Kate Pullinger, Nataly Rios Gioco and Kate Fitzpatrick Afterword Contributor Bios
Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, UK. He is Co-Director of Bath Spa's Media Convergence Research Centre and acts as REF Champion for the University's Communication, Culture and Media submission to REF. His research examines cultures of production across the borders of media, industries, cultures and histories, and he is the author of Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds, Industrial Approaches to Media: A Methodological Gateway to Industry Studies, the co-author of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (with Carlos A. Scolari and Paolo Bertetti), and the co-editor of Global Convergence Cultures: Transmedia Earth. Renira Rampazzo Gambarato is Senior Lecturer in Media and Communication Studies at Joenkoeping University, School of Education and Communication, Sweden. She is co-editor of the books Exploring Transmedia ournalism in the Digital Age (together with Geane Alzamora) and of Kulturdialoge Brasilien-Deutschland-Design, Film, Literatur, Medien [Cultural Dialogue Brazil-Germany-Design, Film, Literature, Media] (together with Geane Alzamora and Simone Malaguti). Her current research revolves around transmedia storytelling analysis and complexity of transmedia experiences. More broadly, her research interests include Peircean semiotics, digital culture, international and intercultural media studies, media education, film analysis, and the design and analysis of multiplatform experiences.