LYNDA RESNICK and her husband Stewart own POM Wonderful, Teleflora, FIJI Water and Paramount Farms. They are also the biggest producers of almonds, pistachios, clementines and pomegranates in the world. Resnick has been featured widely in the media, including USA TODAY, The Wall Street Journal, The New York Times, and The New Yorker. She and her husband live in Beverly Hills and Aspen.
Praise for Rubies in the Orchard
"...both entertaining and enlightening.... what's really
valuable to business owners is Resnick's insight on marketing, a
field where she's built a well--deserved reputation as a
master."--Businessweek
"Using sound advice, a wealth of first-hand experience, historical
perspective, and fierce self-confidence, Lynda Resnick has written
a very useful and practical book. Anyone starting a business or
running an entrepreneurial venture should read [it]."
--MARTHA STEWART, founder, Martha Stewart Living Omnimedia "Are you
looking for proven ideas about how to market anything, overtake the
competition, ward off vicious attacks, and become rich? Even if you
don't want to do those things, you will still love this inspiring,
funny, thought-provoking, autobiographical sharing of secrets by
Lynda Resnick, who figured out for herself how to succeed, again
and again."
--Dr. JARED DIAMOND, professor of geography at UCLA, and Pulitzer
Prize-winning author of bestselling books including Collapse
and Guns, Germs, and Steel "Like the POM Wonderful that
Lynda Resnick created, this book is absolutely delicious and also
amazingly nutritious. In fact, it's so funny and fun that you may
not notice how much wisdom it contains--from marketing tips to
insights on brand authenticity in the Internet era. It will make
you laugh aloud, but also change the way you do business."
--WALTER ISAACSON, president and CEO, The Aspen Institute, and
bestselling author of Einstein: His Life and Universe and
Benjamin Franklin: An American Life
"Lynda Resnick wields a sledgehammer in a velvet glove like no
other....You can buy a thousand books with sound business lessons,
but Rubies in the Orchard is among a special few that lift
you from your seat and compel you to act immediately."
--CHRIS DEWOLFE, co-founder and CEO, MySpace "Lynda is truly an
unstoppable force. She has had a remarkable career taking small
businesses and transforming them into iconic brands. In Rubies
in the Orchard, Lynda shares her shrewd and surprisingly simple
strategies for breaking through in a cluttered marketplace."
--RUPERT MURDOCH, chairman and CEO, News Corporation "Lynda Resnick
focused on finding the truth to set her brands free. Whether
identifying the medical benefits of POM or the pitfalls in
delivering flowers, this born marketer knows how to sell without
even stepping outside the box."
--MEHMET OZ, bestselling author and vice-chairman and professor of
surgery, NY Presbyterian/Columbia "This book is pure gold! Lynda
Resnick is one of the most captivating, brilliant people I've ever
known, and I'd buy anything she sells! The wisdom she shares in
this fascinating book shows an amazing understanding of how people
think and make decisions."
--DR. RICK WARREN, bestselling author of The Purpose
Driven Life "In a forest of dry marketing books, Resnick's animated
debut stands out as its own hidden gem, filled with juicy real-life
tales of marketing strategies that rocketed Resnick and her husband
to astounding success with companies like Fiji Water, Teleflora,
the Franklin Mint and Pom Wonderful, the wildly successful
pomegranate juice. The author charms with her winning wit and a
self-deprecating tone as she distills the secrets of her
extraordinary career into a series of philosophies illustrated
through behind-the-scenes looks at various marketing campaigns...A
must-read for anyone who aspires to Resnick's level of promotional
genius, success or commitment to environmental sustainability."
--Publishers Weekly, starred review "It's exactly the spirit we
need to deal with the gloom and doom of Wall Street. I read it
cover to cover without stopping. I felt emboldened."
--Frank Gehry "Lynda Resnick humbly resists being called a
marketing genius. Read her book at the risk of becoming one
yourself."
--Norman Lear "Lynda Resnick is one dynamic, persuasive gal. She
can talk anybody into anything, including getting me to write a
blurb for this book. Now that's persuasive."
--Larry David, Star of HBO's Curb Your Enthusiasm "Part
marketing master's class, part can't-put-it-down biography,
Rubies in the Orchard is as refreshing as a cold bottle of
Fiji water on a hot day and as fortifying as a glass of POM juice.
In it, Lynda Resnick updates the old 'Build a better mousetrap'
axiom: 'Uncover the intrinsic value of a product, promote that, and
the world will beat a path to your door!' Read this witty and wise
book to learn how to sell your brand or read it for the life story
of a truly remarkable woman, but whatever you do, read it. It
sparkles as brightly as the gem in its title."
--Arianna Huffington, Editor-in-Chief of The Huffington Post "There
are pearls of wisdom in Rubies in the Orchard -- wisdom that
marketing genius Lynda Resnick has gained through long experience,
hard work, and dealing with many challenges on the road to her
outstanding success. In sharing her personal life story she gives
us very useful tips about discovering real value in the world
around us and making best use of it. An inspiring book and a good
read!"
--Andrew Weil, M.D. "Irving Berlin said of Fred Astaire that he was
'the purest talent' with whom he had ever worked. As to marketing
and original creation, Lynda Resnick is the purest talent and her
writing, irresistible."
--David G. Bradley, Chairman, Atlantic Media Group "Lynda Resnick
is one of the great marketers of our time-who else, after all,
could have rebranded and relaunched a food as troublesome as the
pomegranate, a fruit formerly more trouble to eat than it was
worth? Whether you're in the business of selling products or ideas,
Rubies in the Orchard is full of indispensable advice. Even
better, it manages to delight even as it instructs."
--Michael Pollan, author of The Omnivore's Dilemma and In
Defense of Food
"Lynda Resnick is to branding what Warren Buffett is to
investing: a master of honesty, commonsense and belief in doing
well while doing good. "Rubies in the Orchard" is about a life that
has stretched from the Pentagon Papers to pomegranates, and that
gives you some idea of the range of its very practical wisdom."
--Gloria Steinem "With insight, elegance and simplicity she has
become an icon in the world of marketing. We should be so lucky
that a little of her magic might rub off on us all through this
marvelous book!"
--Stephen McPherson, President of ABC Television "This book is at
once an inspiring story and an enthralling treatise by one of
America's most imaginative and energetic entrepreneurs that will
give every reader a primer on business and marketing, healthy
living and sustainable development. Lynda Resnick, the Pom queen,
shows each of us that it's possible to do well by doing good."
--Robert F. Kennedy, Jr. "Marketing doesn't have to be a dirty
word. There are many ways to make the world a better place, and in
this book Lynda Resnick shows that you can do well by selling
something that's good for people."
--Eric Schlosser, award-winning journalist and bestselling author
of Fast Food Nation and Reefer Madness
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