LYNDA RESNICK and her husband Stewart own POM Wonderful, Teleflora, FIJI Water and Paramount Farms. They are also the biggest producers of almonds, pistachios, clementines and pomegranates in the world. Resnick has been featured widely in the media, including USA TODAY, The Wall Street Journal, The New York Times, and The New Yorker. She and her husband live in Beverly Hills and Aspen.
Praise for Rubies in the Orchard
“...both entertaining and enlightening.... what’s really valuable
to business owners is Resnick's insight on marketing, a field where
she's built a well-deserved reputation as a
master.”--Businessweek
“Using sound advice, a wealth of first-hand experience, historical
perspective, and fierce self-confidence, Lynda Resnick has written
a very useful and practical book. Anyone starting a business or
running an entrepreneurial venture should read [it].”
—MARTHA STEWART, founder, Martha Stewart Living Omnimedia
“Are you looking for proven ideas about how to market anything,
overtake the competition, ward off vicious attacks, and become
rich? Even if you don’t want to do those things, you will still
love this inspiring, funny, thought-provoking, autobiographical
sharing of secrets by Lynda Resnick, who figured out for herself
how to succeed, again and again.”
—Dr. JARED DIAMOND, professor of geography at UCLA, and Pulitzer
Prize–winning author of bestselling books including Collapse and
Guns, Germs, and Steel
“Like the POM Wonderful that Lynda Resnick created, this book is
absolutely delicious and also amazingly nutritious. In fact, it’s
so funny and fun that you may not notice how much wisdom it
contains—from marketing tips to insights on brand authenticity in
the Internet era. It will make you laugh aloud, but also change the
way you do business.”
—WALTER ISAACSON, president and CEO, The Aspen Institute, and
bestselling author of Einstein: His Life and Universe and Benjamin
Franklin: An American Life
“Lynda Resnick wields a sledgehammer in a velvet glove like no
other.…You can buy a thousand books with sound business lessons,
but Rubies in the Orchard is among a special few that lift you from
your seat and compel you to act immediately.”
—CHRIS DEWOLFE, co-founder and CEO, MySpace
“Lynda is truly an unstoppable force. She has had a remarkable
career taking small businesses and transforming them into iconic
brands. In Rubies in the Orchard, Lynda shares her shrewd and
surprisingly simple strategies for breaking through in a cluttered
marketplace.”
—RUPERT MURDOCH, chairman and CEO, News Corporation
“Lynda Resnick focused on finding the truth to set her brands free.
Whether identifying the medical benefits of POM or the pitfalls in
delivering flowers, this born marketer knows how to sell without
even stepping outside the box.”
—MEHMET OZ, bestselling author and vice-chairman and professor of
surgery, NY Presbyterian/Columbia
“This book is pure gold! Lynda Resnick is one of the most
captivating, brilliant people I’ve ever known, and I’d buy anything
she sells! The wisdom she shares in this fascinating book
shows an amazing understanding of how people think and make
decisions.”
--DR. RICK WARREN, bestselling author of The Purpose Driven
Life
“In a forest of dry marketing books, Resnick’s animated debut
stands out as its own hidden gem, filled with juicy real-life tales
of marketing strategies that rocketed Resnick and her husband to
astounding success with companies like Fiji Water, Teleflora, the
Franklin Mint and Pom Wonderful, the wildly successful pomegranate
juice. The author charms with her winning wit and a
self-deprecating tone as she distills the secrets of her
extraordinary career into a series of philosophies illustrated
through behind-the-scenes looks at various marketing campaigns…A
must-read for anyone who aspires to Resnick’s level of promotional
genius, success or commitment to environmental sustainability.”
--Publishers Weekly, starred review
“It’s exactly the spirit we need to deal with the gloom and doom of
Wall Street. I read it cover to cover without stopping. I felt
emboldened.”
--Frank Gehry
“Lynda Resnick humbly resists being called a marketing genius. Read
her book at the risk of becoming one yourself.”
--Norman Lear
“Lynda Resnick is one dynamic, persuasive gal. She can talk anybody
into anything, including getting me to write a blurb for this book.
Now that’s persuasive.”
--Larry David, Star of HBO’s Curb Your Enthusiasm
“Part marketing master’s class, part can’t-put-it-down biography,
Rubies in the Orchard is as refreshing as a cold bottle of Fiji
water on a hot day and as fortifying as a glass of POM juice. In
it, Lynda Resnick updates the old ‘Build a better mousetrap’ axiom:
‘Uncover the intrinsic value of a product, promote that, and the
world will beat a path to your door!’ Read this witty and wise book
to learn how to sell your brand or read it for the life story of a
truly remarkable woman, but whatever you do, read it. It sparkles
as brightly as the gem in its title.”
--Arianna Huffington, Editor-in-Chief of The Huffington Post
“There are pearls of wisdom in Rubies in the Orchard — wisdom that
marketing genius Lynda Resnick has gained through long experience,
hard work, and dealing with many challenges on the road to her
outstanding success. In sharing her personal life story she
gives us very useful tips about discovering real value in the world
around us and making best use of it. An inspiring book and a
good read!”
--Andrew Weil, M.D.
“Irving Berlin said of Fred Astaire that he was ‘the purest talent’
with whom he had ever worked. As to marketing and original
creation, Lynda Resnick is the purest talent and her writing,
irresistible.”
--David G. Bradley, Chairman, Atlantic Media Group
“Lynda Resnick is one of the great marketers of our time–who else,
after all, could have rebranded and relaunched a food as
troublesome as the pomegranate, a fruit formerly more trouble to
eat than it was worth? Whether you’re in the business of selling
products or ideas, Rubies in the Orchard is full of indispensable
advice. Even better, it manages to delight even as it
instructs.”
--Michael Pollan, author of The Omnivore’s Dilemma and In Defense
of Food
“Lynda Resnick is to branding what Warren Buffett is to investing:
a master of honesty, commonsense and belief in doing well while
doing good. “Rubies in the Orchard" is about a life that has
stretched from the Pentagon Papers to pomegranates, and that gives
you some idea of the range of its very practical wisdom."
--Gloria Steinem
“With insight, elegance and simplicity she has become an icon in
the world of marketing. We should be so lucky that a little of her
magic might rub off on us all through this marvelous book!”
--Stephen McPherson, President of ABC Television
“This book is at once an inspiring story and an enthralling
treatise by one of America’s most imaginative and energetic
entrepreneurs that will give every reader a primer on business and
marketing, healthy living and sustainable development. Lynda
Resnick, the Pom queen, shows each of us that it’s possible to do
well by doing good.”
--Robert F. Kennedy, Jr.
"Marketing doesn't have to be a dirty word. There are many ways to
make the world a better place, and in this book Lynda Resnick shows
that you can do well by selling something that's good for
people."
--Eric Schlosser, award-winning journalist and bestselling author
of Fast Food Nation and Reefer Madness
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