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SEO For Dummies


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Table of Contents

Introduction 1 Part I: Getting Started with SEO 5 Chapter 1: Surveying the Search Engine Landscape 7 Chapter 2: Search Results, Deconstructed 23 Chapter 3: Your One-Hour, Search Engine-Friendly Web Site Makeover 31 Chapter 4: Beating the Competition - Planning a Powerful Search Engine Strategy 49 Chapter 5: Making Your Site Useful and Visible 67 Part II: Building Search Engine?Friendly Sites 83 Chapter 6: Picking Powerful Keywords 85 Chapter 7: Creating Pages That Search Engines Love 107 Chapter 8: Using Structured Data Markup 135 Chapter 9: Avoiding Things That Search Engines Hate 143 Chapter 10: Dirty Deeds, Done Dirt Cheap 163 Chapter 11: Bulking Up Your Site - Competing with Content 179 Chapter 12: Finding Traffic Through Local-Search Marketing 203 Part III: Adding Your Site to the Indexes and Directories 229 Chapter 13: Getting Your Pages into the Search Engines 231 Chapter 14: Submitting to the Directories 247 Chapter 15: Product Search: Remember the Shopping Directories and Retailers 257 Part IV: After You've Submitted Your Site 283 Chapter 16: Using Link Popularity to Boost Your Position 285 Chapter 17: Finding Sites to Link to Yours 309 Chapter 18: Even More Great Places to Get Links 331 Chapter 19: Social Networking - Driven by Drivel 343 Chapter 20: Video: Putting Your Best Face Forward 351 Chapter 21: When Google Bites Back: A Guide to Catastrophe 357 Part V: The Part of Tens 377 Chapter 22: Ten-Plus Myths and Mistakes 379 Chapter 23: Ten-Plus Ways to Stay Updated 387 Chapter 24: Ten-Plus Useful Things to Know 393 Index 409

About the Author

Peter Kent is an e-commerce consultant who specializes in SEO. Over the last decade he has advised hundreds of companies, large and small, about search engine optimization. He has worked online since 1984, written about the Internet since 1993, and authored over 50 books.

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