Table of Contents

• Introduction 
• Chapter 1  Trust: The Currency of Google   
• Chapter 2  The Five Ingredients of Google Optimization    
• Chapter 3  How to Reel In Links    
• Chapter 4  Using Time to Gain Trust    
• Chapter 5  The Nuclear Football    
• Chapter 6  Tracking Your Progress with Google Analytics and Other Helpful Tools    
• Chapter 7  Google Optimization Myths    
• Chapter 8  White Hat Versus Black Hat SEO    
• Chapter 9  Optimizing for Yahoo! and Bing    
• Chapter 10  Converting Your SEO Results into Paying Customers   
• Chapter 11  Social Search: The Intersection of Social Media and SEO   
• Chapter 12  Using SEO to Build a Business  
• Index 
  
  

About the Author

Evan Bailyn is an Internet entrepreneur and the author of Outsmarting Googleand Outsmarting Social Media. He is primarily known as a search engine optimization expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online.

Currently, he offers marketing services through his company, First Page Sage. Under Evan’s tutelage, clients have established multimillion dollar businesses, become New York Times bestsellers, clinched top sports awards, and won key elections. As the founder of the Evan Bailyn Foundation, he helps to promote emotional awareness in children and adults.

Mr. Bailyn has been interviewed on ABC and Fox News and featured in Forbes, New York Times, The Wall Street Journal, Advertising Age, and Money Magazine. He is a frequent speaker, having keynoted numerous national conferences.