• Seven-city publicity tour in major metro areas on East and West
Coasts plus Chicago
• Additional events in major cities of the Carolinas—NC: Raleigh,
Charlotte, Asheville, Wilmington; SC: Columbia, Charleston,
Greenville
• National publicity campaign targeting food, women’s interest,
home, health, and spiritual magazines, radio networks & programs,
online media and daytime TV programs
• Publicity campaign targeting food sections in relevant
metropolitan dailies
• Publicity campaign targeting food, women’s interest, home,
health, and spiritual blogs
• Publicity campaign leveraging seasonal recipes to relevant
media
• Social media campaign (Facebook, Instagram, Pinterest)
Lisa Joy Mitchell, a busy public relations consultant, was drawn to
study Ayurvedic cooking in 1998, when chronic health problems began
taking center stage in her fast-paced life. On her road to
wellness, Mitchell changed her diet and began an informal study
with Ayurvedic physicians Dr. Vasant Lad, Ed Danaher, and Dr.
Alpana Bhatt in the US and Dr. Smita Naram in India.
Mitchell is now a wellness mentor and cooking instructor based in
Raleigh, North Carolina. She often works in partnership with her
husband, Tom Mitchell, a chiropractic physician who practices
Ayurvedic pulse assessment and herbal medicine. During the past
decade, Mitchell has cooked for hundreds of participants in
Ayurvedic clinics and meditation courses.
2019 Living Now Book Awards Gold Medal Winner in Cookbooks
(Natural/Nutrition/Organic/Vegetarian)
2019 IBPA Ben Franklin Awards Finalist in Body, Mind & Spirit
2018 Foreword Indies Finalist in Adult Nonfiction—Body, Mind &
Spirit
2019 Foreword Indies Finalist in Adult Nonfiction—Cooking
“In Sacred & Delicious, Lisa Joy Mitchell shows you how to balance
the bodily doshas through the right kind of food. Because proper
food is the ultimate medicine, once you balance these three doshas,
the inner healing of body, mind, and soul unfolds.”
—Vasant Lad, BAMS, MASc, Ayurvedic physician, author of Ayurveda:
Science of Self-Healing and the Textbook of Ayurveda series
“Wow! That’s what I say every time I eat one of Lisa Mitchell’s
amazing dishes. Such pure, delicious food, so delicately spiced to
perfection. Sacred & Delicious is an essential book for anyone who
wants to reclaim vibrant health.”
—Smita Naram, Ayurvedic physician, chairwoman of Ayushakti Group,
and author of Your Health in Your Hands
“Along with kosher we have eco-kosher, bio-kosher, and now
Ayurveda-kosher. Each one leads to a higher degree of honoring
creation and our own bodies. Enjoy what you will cook up with this
guide.”
—Rabbi Zalman Schachter-Shalomi, cofounder of Jewish Renewal and
coauthor of The December Project and Davening: A Guide to
Meaningful Jewish Prayer
“I have never seen a more thoughtfully written book on health or
diet. Ever. Sacred and Delicious is a gift to the world and to
everyone who knows they want to eat healthfully but doesn’t know
where to begin. I recommend you begin right here!”
—Debra Poneman, author of What, No Meat!?! and founder of Yes to
Success Seminars, Inc.
"Sacred & Delicious is a tour de force! Approachable and inspiring,
Lisa's clear voice gently guides the reader through Ayurvedic
recipes that are packed with flavor and love."
—Frank Lee, Founding Chef, Slightly North of Broad, Charleston, SC
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