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Safety First

Stop. Look. Listen.' 'Clunk Click Every Trip.' 'MIND THE GAP.'Safety campaigns touch a nerve in all of us. Over the years, these posters, slogans and TV adverts have imprinted themselves on our collective memory, evoking nostalgia for childhood and a bygone Britain. In 2011, RoSPA made a wonderful discovery: a superb 'missing' archive of historical safety posters dating from the 1930s to 1970s. Clever, beautifully designed, often amusing, always packing a punch these posters not only showcase the talented designers of the time, but also reflect the momentous changes that swept 20th-century Britain, revealing our social and industrial history from a unique new angle.
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About the Author

Dr Paul Rennie is Head of Context in Graphic Design at Central St Martins College of Art & Design in London and runs his own successful shop specialising in 20th century art and design. He is the author of three influential books about design, including Modern British Posters.


Praise for Paul Rennie's Modern British Posters: "A fascinating potted history of British society as well as advertising design." - The Observer "Evokes a wistful longing for times past - sheer brilliance." - Wallpaper

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