Table of Contents

CONTENTS

Introduction 1

1 Become Brilliant on the Basics 7

2 Stay Enthusiastic 13

3 Personal Management Skills: The Inner Game 20

4 Personal Management Skills: The Outer Game 25

5 Develop Excellent Product Knowledge 32

6 Analyze Your Competition 36

7 Develop Competitive Advantage 41

8 Develop an Effective Sales Strategy 46

9 Prospect Like a Professional 52

10 Qualify Your Prospects 58

11 The Friendship Factor 63

12 Three Keys to Persuasion 68

13 Make Effective Presentations 73

14 Practice the Power of Suggestion 77

15 Establish Megacredibility 82

16 Handle Objections Effectively 87

17 Ask the Customer to Take Action 92

18 Provide Excellent Customer Service 97

19 Keep Customers for Life 102

20 Manage Your Time Effectively 107

21 There Are No Limits! 112

Index 117

About the Author

Brian Tracy is the Chairman and CEO of Brian Tracy International, a company specialising in the training and development of individuals and organisations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.