JOSEPH SASSOON is Professor of History and Politics at Georgetown University. He is also a Senior Associate Member at St. Antony’s College, Oxford and a Trustee of the Bodleian Library. His previous books include the prize-winning Saddam Hussein's Ba'th Party, The Iraqi Refugees and The Anatomy of Authoritarianism in the Arab Republics.
“Engaging . . . Compelling . . . Sassoon’s detailed account of the
decentralization of family power and the proliferation of
descendants interested in spending but not making money is well
paced and supremely satisfying . . . It’s more than just
schadenfreude that makes the Sassoon story fascinating. Their
improbable rise to great heights and the ways in which they changed
the world can be thrilling to behold, and in an era whose main
characters include ubiquitous space-racing billionaires, being
reminded that even the most powerful among us can be easily
forgotten is important. Joseph Sassoon’s book isn’t just a
marvelous yarn, it’s an Ottoman ‘Our Crowd’ that gives his family
its due.”
—Adam Rathe, The New York Times
“A revelatory rise-and-fall narrative of a secretive clan who
pursued wealth but mostly shunned fame and power . . . A marvelous
epitaph to a monumental family, makers of several worlds and
keepers of none. Their ancestral relics continue to light up
auction houses, and their ethos flickers at the fringe of
globalized finance, a warning from history that character, not
calculation, is what makes and breaks the greatest fortunes.”
—Norman Lebrecht, The Wall St Journal
“Expansive . . . a brilliant work, and long overdue . . . an
extraordinary achievement.”
—Sarah Abrevaya Stein, The Jewish Quarterly
“Riveting . . . Readers will take away a great deal of British and
Asian modern history from Sassoon’s globetrotting account.”
—Los Angeles Review of Books
“The extraordinary, compelling story of the rise and fall of the
Sassoon family. It begins like a detective novel, and moves from
the Ottoman Archives in Istanbul to private, official and business
archives in Delhi, Hong Kong and Jerusalem. [The
Sassoons] recounts the history of nineteenth- and
twentieth-century commerce, in opium, pearls and cotton mills, from
Baghdad and Bombay to London and Shanghai. The Sassoons made their
fortunes in the British Empire, and their destiny is also a story
of having become too English, amidst the end of empire.”
—Emma Rothschild, author of An Infinite History: The Story of a
Family in France Over Three Centuries
“The Sassoons were the ultimate imperial dynasty, Mesopotamian Jews
who made their money trading opium between British India and Qing
China. Like Amschel Rothschild, David Sassoon deployed his sons to
create a multinational family firm. Like the Romans, the Sassoons
split their empire into Western and Eastern halves. And like Thomas
Mann’s Buddenbrooks, the Sassoon family depleted their
entrepreneurial spirit in pursuit of social acceptance, some part
of which was always withheld. This is a deeply researched,
wonderfully rich account of a family that, perhaps more than any
other, personified British imperialism in all its ambivalence.”
—Niall Ferguson, author of The Ascent of Money: A Financial History
of the World
“The engrossing story of the meteoric rise and calamitous fall of
the Sassoons, and is set against a backdrop of peak British
imperialism . . . the reader is well-rewarded with some
pitch-perfect cameos. Take Rachel Sassoon, who became the first
woman to edit a national newspaper in Britain (The Observer),
before going one better and buying and editing The Sunday Times in
1893. Then there was Sir Philip Sassoon, an MP, minister, socialite
and chairman of the National Gallery . . . What a scintillating
show it was while it lasted, as this vivid and richly researched
book reveals.”
—Justin Marozzi, The Sunday Times
“A tale reminiscent of Thomas Mann’s Buddenbrooks . . . a passion
for discovery inspires this well-balanced and fluently written book
. . . Not only is this a powerful human story but it also carries
contemporary resonance in a time when great fortunes are again
being made.”
—Stefan Wagstyl, Financial Times
“A very readable, sensitive and original account of a remarkable
family, deftly weaving together the history of the business, the
history of the family and their place in the wider history of
Britain, India and China.”
—David Abulafia, Spectator
“The Sassoons’ remarkable contribution to the history of Western
globalization, cosmopolitanism, urban development and decorative
art has been concealed. Now Joseph Sassoon has resurfaced that
legacy with this scholarly and wide-ranging corporate and family
history, which deftly charts their exploitation of the British
Empire, before the stick embrace of the English aristocracy
suffocated their commercial ambition.”
—Tristram Hunt, Times Literary Supplement
“They built, Sassoon suggests, the first truly global business,
able to grasp the connection between the silk harvest in France and
the price of rice in Shanghai, or the way that sugar in Java could
be sold at a profit in India. That they lost this panoptic
capacity, settling instead for a cosy and blinkered parochialism,
is the great tragedy that underpins this fascinating book.”
—Kathryn Hughes, Guardian
“Our taste for tales of business dynasties is clearly insatiable.
Just ask the creators of patriarch-oligarch Logan Roy and his
scheming offspring, watched by millions of television viewers.
Pondering his chosen pool of successors, Logan might do well to
read Joseph Sassoon’s [The Sassoons] for tips . . . [The Sassoons]
charts the century-long trajectory of the Sassoon empire—the rise
from obscurity to prominence as successful merchants in Baghdad who
followed the spread of the British Empire eastward. Sassoon
presents a tale of commercial derring-do and a dissection of the
paperwork, the exigencies of calm, but rapid, decision-making that
could lead to boom or bust.”
—Paul French, South China Morning Post
“Sir Victor kept a diary—in English. His Sassoon ancestors,
however, preferred the secrecy of an obscure Judeo-Arabic script,
indecipherable to previous historians until it was finally decoded
by Professor Joseph Sassoon, descendent of another branch and
author of this book. What Sassoon’s assiduous mining of the
archives has produced is a family history writ large . . . the
story of the Sassoons’ rise from Ottoman Baghdadis to incalculably
wealthy figures of the British Establishment is fascinating.”
—Anne de Courcy, Daily Telegraph
“Absorbing.”
—Joe Gibbs, Country Life
“Grand . . . enlivened by portraits of illustrious family members
including Farha Sassoon, who successfully ran the Bombay
headquarters of the business after her husband’s death in 1894, and
WWI poet Siegfried Sassoon . . . an impressive deep dive into a
family that bridged East and West as they built—and lost—an
empire.”
—Publishers Weekly
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