Melanie Notkin (a.k.a. Savvy Auntie) is the founder of SavvyAuntie.com and creator of the popular Savvy Auntie lifestyle brand—the phenomenon heralded by fabulous kid-friendly women everywhere as a celebration of modern, cosmopolitan aunthood. These PANKs (Professional Aunts No Kids) aren't childless—they're childfull! And their love is a gift.
"[Savvy Auntie is] an 'all-inclusive guide' for what [Notkin] calls PANKs: Professional Aunts No Kids. It's a rallying girl-call in high chick-lit style: lots of hot pink and cheerful advice." -- New York Times "A chic guide for new and experienced aunts that establishes their valuable family role ... Communal childrearing at its finest." -- Kirkus Reviews "You'll be blown away by Melanie Notkin's expertise on America's cool aunts, who are over-loved yet overlooked by marketers. If you want to gain the hearts and dollars of these kid-loving, high-spending women, SAVVY AUNTIE is a must read." -- Mary Lou Quinlan, CEO of Just Ask a Woman, author of What She's Not Telling You "Here's a Jewish mother's secret: having aunties around to love our kids and give us the support we need is priceless. Melanie's book honors our sisters and friends and I can't think of anyone more deserving." -- Jill Zarin, Real Housewife of New York and Co-author, Secrets of a Jewish Mother "Savvy Auntie is not only hugely informative, it's great fun to read. Give it to all to your girlfriends--they'll thank you, and so will all their lucky nieces and nephews. A great gift for anyone who loves kids." -- Melissa Kirsch, author of The Girl's Guide to Absolutely Everything "A joy to read. Savvy Auntie is a fun, comprehensive guide that no Auntie (of any kind) should be without! We can't wait to buy it for our friends." -- "The Guncles" - Bill Horn & Scout Masterson "With this savvy guide, Melanie has changed the way we will begin to look at women and family in America. She's identified the one thing all women - straight, gay, married, single, or partnered - have in common: an unconditional love for the children in our lives." -- Jenny Stewart -- Entertainment Journalist, Voted "10 Amazing Gay Women in Showbiz" "[Notkin's] site and new book are filled with smart, frank advice about being a positive aunt for kids." -- Better Homes and Gardens
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