Chapter1.Why should the individual and organization practice scenario thinking?.- Chapter 2.Working with scenarios: introducing the basic method.- Chapter3.Working with stakeholders: understanding stakeholder viewpoints and critiquing scenario storylines.- Chapter4.Augmenting scenario approaches: delving deeper and stretching wider.- Chapter5.Scenarios and decision analysis.- Chapter6.Creating robust strategies and robust organizations.- Chapter7.The backwards logic method of constructing extreme scenarios.- Chapter8.Diagnosing organizational receptiveness.- Chapter9.Lessons learnt from using scenario planning on the real world.- Chapter10.Evaluation of the effectiveness of scenario interventions within organizations.
George Cairns is an Adjunct Professor at QUT Business
School, Brisbane. He has taught scenario methods in the UK, Europe,
Singapore, Hong Kong and Shanghai and led scenario research on
post-carbon futures, farm futures and regional regeneration in
Australia. George has co-authored two books and numerous journal
articles on scenario methods.
George Wright is a Professor at Strathclyde Business School, Glasgow. He is an Associate Editor of both the International Journal of Forecasting and the Journal of Forecasting. His research has accumulated over 9000 citations in Google Scholar and his scenario-based consultancy includes the UK National Health Service.
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